H2O Plus Unveils Renewed Chicago Flagship at 600 North Michigan Avenue

Chicago, IL, March 17, 2007 --(PR.com)-- The serene 1,000 square foot-shopping environment has been transformed with clean white and aquatic tones enhanced by visual images that reinforce the brand’s sea-derived heritage and beauty treasures from the earth’s water.

Inviting translucent glass fixtures showcase the wide array of H2O Plus skincare, spa, bath and fragrance products that exemplify beauty benefits of sea-derived nutrition and technology as the optimal components to maintaining healthier, youthful looking skin.

"Our remodeled Chicago flagship enlivens the H2O Plus philosophy as a destination for beauty and wellness that highlights the product and encourages shopability, which is the most important element in a well-designed store,” said Cindy Melk, Founder and Creative Director of H2O Plus. “Our mission is to provide high-quality, water-based, sea-derived skincare formulations for our customers in an inviting, yet minimalist, beauty boutique."

Launched in 1989, H2O Plus is the world's first company to focus solely on water-based skincare. Teeming with vitamins, minerals and nutrients, the rejuvenating power of sea ingredients is unmatched. H2O Plus infuses each revolutionary product with nourishing ingredients from the sea and state-of-the-art technology to deliver optimal hydration, protection and rejuvenation for the skin.

Currently, H2O Plus offers more than 135 products within its beauty collection of skincare, spa, and bath products and continues to expand from the company's 20 North American retail stores and in 47 stores and 389 doors in 19 countries throughout the world. Products can also be purchased through the company website at www.h2oplus.com or by calling 1-800-242-2284.

H2O Plus, L.P., headquartered in Chicago, Illinois, is a leading developer, manufacturer, marketer and distributor of water-based and sea-derived personal care products. Established in 1989 by Cindy Melk, the Company's Founder and Creative Director, H2O Plus has grown from a concept to an internationally recognized branded company with sales at retail in excess of $100 million. The Company offers a complete line of highly innovative skincare, spa, bath and shower, and fragrance products and is a recognized global leader in water-based, sea-derived personal care products. H2O Plus is vertically integrated and markets its products through several different distribution channels: international licensees and distributors; Company-owned retail stores; specialty retail and upscale department stores such as Nordstrom, Ulta and direct marketing (website and catalog sales).

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