W.K. Kellogg Foundation Manages Mission-Driven Investing with AIM and PULSE

Broomfield, CO, June 09, 2011 --(PR.com)-- Application Experts is proud to announce the addition one of the world's largest foundations, the W.K. Kellogg Foundation, to its list of clients using both AIM and PULSE. The Kellogg Foundation has enlisted the help of AIM to manage the investing process behind their $100M social investing fund focused on mission-driven investments, a method of investing that lets the Foundation realize both financial and social returns. Kellogg will also be using PULSE to track the financial and social performance of their investments. Of the $100M fund, $25M has been designated to mission-driven investments in southern Africa, while the remaining $75M will be put toward investments in the United States.

Kellogg partners with another App-X client, Imprint Capital Advisors, for advisement on their social investing choices.

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