secondhalfPLAYBOOK.com Announces "Keep Dad Connected Program" for Father's Day

Tampa, FL, June 14, 2011 --(PR.com)-- secondhalfPLAYBOOK.com, a web site for male boomers and retirees exclusively, today announced the “Keep Dad Connected Program.” It provides expanded “Sports and Recreation” coverage of Major League Baseball, NASCAR Sprint Cup Series, motorcycle rallies and RV touring. With no typing and no tech complexity, a user gets the sports and recreation news and data he wants in a uniform, intuitive format.

The secondhalfPLAYBOOK empowers male boomers and retirees, the traditional internet stragglers, [1] with the internet’s information delivery network. Rather than the user browsing and searching the internet, the site pre-captures the latest news within the user's subjects of interest. [2] The information and its source are displayed within a multi-media center called a Playbook. With the click of an icon, on an iPhone like app display (See Exhibit) the Playbook opens and the user selects the article of interest. Users are also delivered a daily Scoreboard summarizing the latest US, world, sports, finance, estate planning and health news Headlines.

There are 28 Playbooks covering about 95% of an older male's information needs.

Acting as a user's agent, the secondhalfPLAYBOOK.com delivers information from over 400 internet sites.

The secondhalfPLAYBOOK.com offers two membership options - Baseline and Coach's Corner Memberships. Both are secured and cannot be monitored by Google, Yahoo or Bing. The Baseline Membership provides access to 14 Playbooks with billed telephone support. The Coach’s Corner Membership provides access to all 28 Playbooks and free user support – telephone, webinars and online help. Coach’s Corner Membership is $29.95 per year.

For more information access: www.2hpb.com/video and www.secondhalfPLAYBOOK.com

[1] For Those Facebook Left Behind, David Pogue, New York Times
http://www.nytimes.com/2010/07/08/technology/personaltech/08pogue.html

[2] Web Is Dead. Long Live the Internet, Chris Anderson & Michael Wolff, Wired, http://www.wired.com/magazine/2010/08/ff_webrip/all/1
"Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semi-closed platforms that use the Internet for transport but not the browser for display. It’s driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule. And it’s the world that consumers are increasingly choosing, not because they’re rejecting the idea of the Web but because these dedicated platforms often just work better or fit better into their lives (the screen comes to them, they don’t have to go to the screen).

###