KEEPERS: a Broadway Benefit Finds New Life in the 2011 New York City International Fringe Festival

New York, NY, June 15, 2011 --(PR.com)-- KEEPERS takes a surprising look at the joys of child adoption and the tragic disconnect that sometimes surrounds it. It is based on testimonials collected from around the world.

“Participating in the New York International Fringe Festival marks the opening of an exciting new front for What’s The Benefit? inc. and for socially conscious theatre,” says Executive Director Paul D. Cloeter. He, along with Co-Executive Directors Nicco Franklin and Molly C. Blau formed the not-for-profit What's The Benefit? inc. after recognizing how many talented performers fall through the cracks.

“We wanted to find a way to give high-profile opportunities to exceptionally talented artists… and to create original, intelligent art that highlights important causes while doing it,” said Franklin.

KEEPERS was originally performed at Broadway’s Studio 54 in support of Spence-Chapin Adoption Services (www.spence-chapin.org)—an organization that matches children worldwide with loving parents and advocates for orphans in developing countries.

Blau expressed her excitement at being selected by FringeNYC for inclusion in this year’s festival, “By presenting multiple performances of KEEPERS in the Fringe, we have the perfect opportunity to highlight this important issue to a much wider audience than was originally possible at the one-night benefit gala.”

Director Chris Causer is returning to the project after directing KEEPERS’ original benefit at Studio 54, "Adoption is an issue that deserves a voice. Our powerful cast speaks truth to each and every theme that falls under this emotional avalanche."

FringeNYC runs August 12-28 in Manhattan. Check their website: www.fringenyc.org as well as www.whatsthebenefit.org/Events for updates on specific show dates, times and venue information for KEEPERS.

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