Global AdNetwork Exec Takes High Profile Roles in IAB US and IAB EU

New York, NY, June 16, 2011 --(PR.com)-- With offices in the US, Spain, Germany, Italy, and Turkey, global online ad network CPX Interactive has long been a thought leader in the online display advertising landscape on both sides of the Atlantic. In recent days, that position has been solidified by appointments of one of its key executives, Rob Rasko, to roles as both a member of the IAB US Board of Directors and Co-Chairman of the IAB EU's Brand Advertising Committee.

Rasko, CPX Interactive's President & COO, has worked consistently over the past few years to promote the interactive advertising industry’s unification around transparency guidelines and general messaging. As a member of the work group for the committee that produced the IAB US Quality Assurance Guidelines, as well as the co-chair for the committee tasked with establishing and executing the go-to-market strategy for those guidelines, Rasko has proven to be a motivating force toward consensus and action. Internationally, Rasko has worked with the leaders of both the IAB EU and the leaders of the independent IAB European country franchises toward finding a unified position of self-regulation, while establishing an acceptable integration of current IASH standards.

Reflecting on what he would like to see become his contribution to both IAB entities (US and EU), Rasko explains, “I think that our industry is at an exciting growth point in its evolution. The jump to the next step, however, will require continued work toward implementing and promoting a set of globally unified standards and practices that are well accepted by marketers and agencies. I look forward to leveraging my new roles in the realization of that vision.”

"Rob has been a diligent voice for the advancement of the interactive advertising space," said Randall Rothenberg, President and CEO, IAB. "The IAB Board of Directors, as well as the organization as a whole, are pleased to be able to rely on Rob's vision and leadership."

Commenting on Rasko's new role as Co-Chair of the Brand Advertising Committee for the IAB EU, President Alain Heurex says, "Rob has a knowledge level and temperament well suited for building consensus. This strength has been an asset to our past efforts and we look forward to its application in his new role."

About CPX Interactive

As a global online ad network built on top of a state-of-the-art ad management platform, CPX Interactive has created an end-to-end, fully integrated 'operating system' that allows advertisers and publishers a true one stop solution to online display advertising.

CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month. CPX was named the 19th fastest growing privately held advertising/marketing company in the US by Inc. Magazine in 2009 and is among the first 17 companies to certify under the IAB's Quality Assurance Guidelines for Ad Networks & Exchanges.

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