BELTRONICS Returns with "Rock & Rule" National Sales and Media Event

West Chester, OH, June 21, 2011 --(PR.com)-- BELTRONICS Inc, maker of the world’s best performing radar and laser detectors, announced the return of its nationally synchronized sales and marketing event in partnership with BELTRONICS distributors and dealers. As conducted in its inaugural form, “BELTRONICS Rock & Rule Event” will be operated on all sales levels including national, regional and local outlets. “With our very successful introduction last year, our goal with the BELTRONICS Rock & Rule event will once again be to educate consumers about driving protected during their summer road trips,” said Dave Smidebush, BELTRONICS Vice-president of Marketing. “Our combined efforts will help raise awareness with drivers about BELTRONICS industry leading products. Through marketing education we will continue the expansion of our family of BELTRONICS consumers by informing them of products that put them in control when they drive,” he added.

The BELTRONICS Rock & Rule Event focuses on expanding consumer awareness by featuring BELTRONICS class leading radar detectors in educational marketing communications. BELTRONICS is featuring its premium windshield mount models including: the award winning Pro Series GX65™ GPS enabled radar and laser detector; the Pro Series RX65; the Vector Series 995; and the electrically stealth STi Driver.

The BELTRONICS Rock & Rule Event is now active and will run through August 14th. “Just like our endeavor last year, our coordinated national marketing campaign will have maximum impact as we will be promoting BELTRONICS products during the key selling events of graduation, Fathers Day, July 4th and the summer vacation driving season,” said Smidebush. BELTRONICS and its retail partners will be using print, online, social media, direct mail and point of sale advertising to communicate this limited time offer.

“Summer is the time for people to travel and enjoy the ride,” said John Larson, BELTRONICS CEO and President. “We have world class products designed to add awareness and safety to their driving experience,” he added. BELTRONICS premium products help consumers feel safe, secure and in control while driving - BELTRONICS Rocks and Performance Rules!

During the Rock & Rule event, BELTRONICS and participating retailers will offer a free accessory package consisting of BELTRONICS new amazing SuperCup windshield mount and a newly designed accessory SmartCord (combination straight and coiled cord), a $50 retail value. BELTRONICS also continues to offer the very popular Test Drive program where customers can test drive new BELTRONICS radar detectors for up to 30 days risk free. BELTRONICS also continues to offer its detector trade-in program along with the Rock & Rule promotion.

For more information on the BELTRONICS Rock & Rule Event and BELTRONICS products, call 1.877.GET.1.BEL (1.877.438.1235) or visit online at BELTRONICS.com.

About BELTRONICS
BELTRONICS Inc. is a major brand under the ESCORT name who is the leading manufacturer of high-performance radar and laser detectors. BELTRONICS manufactures products under the STi DRIVER, BELTRONICS and Vector brands. The company is headquartered in West Chester, Ohio with its principal manufacturing facility located in Mississauga, Ontario, Canada.

Editorial Contact:
Ron Gividen
513.870.8500
press@beltronics.com

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