Snooth Announces its Launch Team

New York, NY, March 20, 2007 --(PR.com)-- Snooth announced that it has assembled a highly-driven, experienced team which is actively developing its vertical search engine and wine recommendation technology which is expected to launch in Summer 2007.

“Each member of the Snooth team brings unique skills to the table and is highly committed to making Snooth a success,” says Snooth founder Philip James, “The team has made great progress so far and is extremely excited about the prospects for this technology.”

About the Snooth team:

Philip James – Philip founded Snooth in 2006. Philip was formerly Executive Vice President at the Wine Messenger, a leading national online wine retailer, where he focused on general management and operational issues. During his time there, Philip raised a $700,000 round of financing and cut expenses by 25% while growing sales over 65% between 2005 and 2006. He also managed the company's internet marketing program - guiding the company to its position as a top-5 online wine retailer and growing web sales by over 600%. Philip previously spent three years working in Technology Investment Banking at Merrill Lynch and has worked in the Venture Capital industry. Philip holds an MBA from Columbia Business School and a Masters degree in Computational Chemistry from Oxford University. In 2003 Philip played an instrumental role in the world's highest altitude rescue, on the North Face of Mount Everest.

Mark Angelillo – Mark is Snooth’s software engineer. Mark was previously a senior developer at Reflexions Data where he worked on sites such as vivastreet.com – a leading European classifieds site, currently launched in 12 countries. Mark also developed satyacenter.com – an alternative health website. Mark's areas of expertise include application development, Linux system administration and web/database architecture. Prior to joining Reflexions Data, Mark founded Gradient Solutions, a software consultancy firm. At Snooth, Mark’s focus will be on building the database and developing the algorithms used to generate the ratings. Mark received his BA in Computer Science from Swarthmore College.

Betsey Rapp - Betsey has joined Snooth to manage Business Development and Marketing. Betsey has a background in strategic planning, market analysis, and consulting. Most recently, Betsey worked in strategy consulting at IBM, on engagements focusing on sales & marketing and compliance strategy. Previously she worked in a corporate strategic planning role at a Fortune 100 company, as well as in a market analysis role at a boutique market research and consulting firm. She holds an MBA from Columbia Business School and a BS in BioPsychology from Tufts University.

About Snooth

Snooth promises to revolutionize the way people choose wine.

By combining the company’s proprietary algorithms with the world’s most comprehensive wine database, Snooth is able to accurately identify the wines best-suited to an individual.

Snooth analyzes a user’s unique set of interactions with the site and, using its powerful recommendation engine, leverages this digital fingerprint to generate highly-personalized wine recommendations. Snooth also interprets wine queries more naturally and optimizes the relevancy of search results, by incorporating semantic search elements into its core technology.

Snooth is currently operating in stealth mode. Please check back soon at www.snooth.com for more information.

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Snooth
Natalya Murakhver
646-723-4328
www.snooth.com
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