Htel Service Apartment Amsterdam Achieves Number 1 Spot on Tripadvisor

Amsterdam, Netherlands, June 17, 2011 --(PR.com)-- The number 1 spot on Tripadvisor for speciality lodging is Htel Serviced Apartments. In June 2011 the business, that is specialized for a short stay in Amsterdam and Amstelveen, is honored with this achievement due to the realization of a social media campaign.

In cooperation with Xotels hotel management business a new marketing strategy was developed. By focusing directly on online consumers Htel Serviced Apartments was able to increase its share of internet bookings decisively and could establish a top position in the online market.

Htel offers its guests hotel apartments in Amsterdam for a short time span. The company recognized that it had lost out on the huge possibilities through internet bookings in previous years. By means of long term investments in its own website, online marketing, social media marketing and following reviews on top rated travel websites the target group of the company was extended. Within 1.5 years and due to a widespread campaign Htel Serviced Apartments achieved the number 1 spot on Tripadvisor for specialty lodging.

The Social Media campaign of Htel focused not only on one particular medium but on several communication mediums like Facebook or Twitter at the same time. Xotels introduced these social mediums to Htel in terms of trainings and guidance and contributed thereby to the successful implementation of Htels’ internet campaign.

Take a look at the website for more information: Htel Serviced Apartments

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