Car Electronics Shop in Gulfport, MS, Enlists Online Advertisers to Increase Access for Locals

Gulfport, MS, June 19, 2011 --(PR.com)-- In hopes of better serving their Gulfport-area clientele, Empress Audio has just teamed up with the Internet marketing professionals at Prospect Genius. A full-service mobile electronics shop specializing in everything from remote starters to car GPS, Empress Audio is reaching out to prospective customers who utilize the Web to locate car electronics pros. By working together with Prospect Genius, Empress Audio seeks to make their car audio video sales and installation services easier to find for local residents.

Alex Pelli, president of Prospect Genius, comments, "It used to be that people looked in the phone book when they needed service providers. Now, they look online." For that reason, it's increasingly important for local companies to promote their services on the Internet as well as in traditional print advertising like directories and phone books. In fact, with approximately 60% of the population reporting that they turn to the Web first when seeking a service provider in their local area, companies that don't advertise online can be missing out on nearly two-thirds of potential customers--and business.

However, with Prospect Genius on their side, Empress Audio no longer has to worry about being passed by for more tech-savvy competitors. Prospect Genius uses an innovative set of SEO (search engine optimization) strategies to market Empress Audio on the Internet. Their lead generation program is designed around boosting Empress Audio's ranking on search engine results pages (SERPs). The highest ranked listings on SERPs have been shown, by numerous studies, to secure the greatest amount of Web traffic and, subsequently, maximum exposure to their prospective clients. Prospect Genius capitalizes on this data, and by leveraging SEO for companies like Empress Audio, they are able to effectively promote them to more potential customers on the Web.

"So much of the success of a local business like Empress Audio comes down to accessibility. If customers don't have access to knowledge about their car audio video services, they'll simply choose another local mobile electronics shop," states Matt Gallo, an SEO expert with Prospect Genius. "What the PG team does is increase their accessibility to drivers in Gulfport by enhancing Empress Audio's online presence and increasing their visibility in search engine results pages. Our pros use SEO to make it easier than ever to find Empress Audio when folks in Gulfport are looking for aftermarket upgrades like car GPS or truck accessories on the Web."

Empress Audio is a car audio and mobile electronics retailer serving customers throughout the greater Gulfport, Mississippi, region.

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