SIGNARAMA Can Help Guide Customers to Improve Their Experience

West Palm Beach, FL, June 20, 2011 --(PR.com)-- SIGNARAMA's directional or wayfinding signage can ease shopper frustrations when navigating a parking lot or interior space of a shopping center or office facility. And, with effective signage, businesses can expect to see improved profits through enhanced customer satisfaction and loyalty.

SIGNARAMA's wayfinding signage systems are an essential part of a public, commercial or mixed-used buildings, including office complexes, hospitals, retail outlets, parking garages and parking lots. Their directional signs have two main purposes – to help customers find their way around a facility or complex and to reinforce brand awareness and identity. Both functions help to enhance a business’s bottom line by creating a positive experience.

To plan an effective and customer-friendly directional or wayfinding signage system, SIGNARAMA owners and designers recommend the following:

-Standardize wayfinding language and display locations consistently on all signage

-Size signs appropriately for viewing distances

-Use easily understood wording and language

-Allow for ample spacing between lines, letters and words

-Provide standard “You Are Here” maps for indoor wayfinding systems

SIGNARAMA recognizes the value of these customer-oriented tools and understands how to create an effective directional system. SIGNARAMA uses high-grade materials to produce these type of signs, creating a long-lasting product with little need for maintenance.

SIGNARAMA will work with clients to design, develop and install a cost-effective package in line with their brand, allowing building owners and managers the ability to provide customers with a sense of security that they are on the right track when navigating their facilities.

For more information on directional or wayfinding signage, contact your local SIGNARAMA or visit www.signarama.com.

###