Property Group Leads Global Digital Innovation, Colliers International Wins Sitecore Site of the Year
Sydney, Australia, June 21, 2011 --(PR.com)-- Colliers International has been recognised as Australia’s preeminent leader in digital innovation following today’s announcement it has won the prestigious Sitecore Site of the Year.
Colliers International was placed ahead of other finalists such as Jetstar, Panasonic, KIA and CSIRO to take out the top accolade. The 6th annual Sitecore awards recognise businesses which strategically invest and engage with their clients online to deliver more effective business processes.
Sitecore, a Microsoft partner, is recognised by Gartner as the global leader in delivering online marketing and platform solutions to a variety of industries and sectors. Colliers International is the first to implement this platform within the property industry.
The business secured the top accolade by a panel of judges from around the world who considered factors such as integration with applications, overall site visitor experience, creativity and the ability to educate, inform and motivate an action.
John Kenny, Colliers International Chief Executive – Australasia, said the web has changed the way clients interact with property players of any size.
“As a co-founder of Propertylook more than a decade ago, I have seen the web transform the way our industry goes to market. While industry portals such as Commercialrealestate.com.au and Realcommercial.com.au still have a role to play, it is now more important than ever for individual brands to have a direct conversation with their clients online,” he says.
“This doesn’t mean you need to spend big to achieve an online presence, but that you need to understand your clients and have the right resources in place to make this happen.
“The digital environment is a continually changing landscape that represents a challenge for all businesses but this award suggests that we are heading in the right direction with our commitment to having the best platform in the industry to service our clients and our people.”
Delivering enterprising solutions for the property industry is part of Colliers International’s DNA, from 1989 the business was the first its kind to go online through to 2010 when it was recognised by the Real Estate Institute of Australia Awards for Excellence in Innovation.
David Finnimore, Colliers International Online Marketing Manager, said the Sitecore product is driving a new user experience for the business’ customers and generating the right metrics for Colliers International to continue to ensure that it accelerates the success of its people and its clients.
“Within just a few months, enquiries have increased by 30 per cent and we have strengthened our position as having the most trafficked site within our sector; creating greater exposure for our brand, services and most importantly our client’s properties,” he says.
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Colliers International was placed ahead of other finalists such as Jetstar, Panasonic, KIA and CSIRO to take out the top accolade. The 6th annual Sitecore awards recognise businesses which strategically invest and engage with their clients online to deliver more effective business processes.
Sitecore, a Microsoft partner, is recognised by Gartner as the global leader in delivering online marketing and platform solutions to a variety of industries and sectors. Colliers International is the first to implement this platform within the property industry.
The business secured the top accolade by a panel of judges from around the world who considered factors such as integration with applications, overall site visitor experience, creativity and the ability to educate, inform and motivate an action.
John Kenny, Colliers International Chief Executive – Australasia, said the web has changed the way clients interact with property players of any size.
“As a co-founder of Propertylook more than a decade ago, I have seen the web transform the way our industry goes to market. While industry portals such as Commercialrealestate.com.au and Realcommercial.com.au still have a role to play, it is now more important than ever for individual brands to have a direct conversation with their clients online,” he says.
“This doesn’t mean you need to spend big to achieve an online presence, but that you need to understand your clients and have the right resources in place to make this happen.
“The digital environment is a continually changing landscape that represents a challenge for all businesses but this award suggests that we are heading in the right direction with our commitment to having the best platform in the industry to service our clients and our people.”
Delivering enterprising solutions for the property industry is part of Colliers International’s DNA, from 1989 the business was the first its kind to go online through to 2010 when it was recognised by the Real Estate Institute of Australia Awards for Excellence in Innovation.
David Finnimore, Colliers International Online Marketing Manager, said the Sitecore product is driving a new user experience for the business’ customers and generating the right metrics for Colliers International to continue to ensure that it accelerates the success of its people and its clients.
“Within just a few months, enquiries have increased by 30 per cent and we have strengthened our position as having the most trafficked site within our sector; creating greater exposure for our brand, services and most importantly our client’s properties,” he says.
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Contact
Colliers International (Australia)
Sarah Stewart
+61 2 9257 0210
www.colliers.com.au
Sarah Stewart
+61 2 9257 0210
www.colliers.com.au
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