Why Waxing and Finish Care is so Important During Car Care Awareness Month - Brought to You by Jax Wax

Detroit, MI, March 22, 2007 --(PR.com)-- The National Car Care Council some time ago named the month of April as “Car Care Awareness Month” and here at Jax Wax car care and vehicle maintenance is something, just as all car buff’s, something that is near and dear to our hearts. Unfortunately, even in this day and age, many people still don’t feel that washing and especially waxing a vehicle is all that important when in fact it is one of the most important things you can do to help preserve and enhance your cars paint and finish. Too often this process is overlooked during regular automotive maintenance and that can have a direct effect on not only your cars appearance and resale value but your cars overall performance. People seem to have misconceptions about modern paint processes and chemicals, like clear coat, and feel that these processes make paint and finish care a thing of the past. Well just as our parents taught us – If it is too good to be true, then it probably is. You still need to wash and wax your vehicle not only to keep it looking great but also to maintain the durability and protection that the paint and clear coat provide.

Today, 96% of all new cars have a base coat/clear coat finish, which is comprised of a thin color coat covered by a clear acrylic or enamel urethane coat. This clear coat finish is only 2 mils thick and that is about the thickness of an ordinary plastic trash bag. Daily wear and tear on a car's clear coat finish may leave it with swirl marks or signs of oxidation. To the eye, it means a dull and hazy looking appearance. This is sometimes referred to as "clear coat haze." There are other environmental factors that bombard a car's paint and cause erosion. Things like sunlight, UV radiation, acid rain, salt, dirt, and air pollution. To prevent damage and ill effects to your vehicles paint and finish frequent washing (once a week) and vehicle waxing (once every 6 months) are recommended not only by Jax Wax but also by The National Car Care Council.

Jax Wax’s proven and award winning cleaners, waxes and polishes serve three purposes - cleaning a car's finish, improving the shine, and protecting the surface against the offensive effects of foreign materials. Most waxes and polishes contain very mild cleaning agents; along with shine ingredients, lubricants and waxes. All of the ingredients safely work together to renew that showroom-new look to your vehicle with out leaving smears or residue and, since regular waxing and polishing also sets up a protective barrier against hostile attacks from the environment, your vehicle's appearance will be protected for years to come.

The time spent cleaning your vehicle is an investment in its health and beauty. If anyone has any vehicle paint or finish questions or would like some tips to clean and detail like the pros please feel free to email Signorello Distribution, Authorized Distributors of The Jax Wax Family of Car Care Products, at info@signorellodist.com, call at 586.604.2078 or online at www.signorellodist.com .

Signorello Distribution, LLC is a family owned and operated company and the family has been building, maintaining and detailing award-winning show, racing and custom cars in Southeast Michigan for over 35 years. Their vehicles have appeared in magazines, newspapers, television and in museums.

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