May Nielsen Ratings Show ABC11 WTVD Top Station Among Key Adult Demographics in Raleigh-Durham-Fayetteville Market

Raleigh, NC, June 23, 2011 --(PR.com)-- ABC11 Eyewitness News (http://www.abc11.com) has announced that it is the Raleigh-Durham-Fayetteville market’s most viewed television station among key adult demographics, according to May figures released by the Nielsen Station Index. ABC11 posted share of viewing exceeding all other stations for key adult demographics sign-on to sign-off (Monday-Sunday 6 a.m.-2 a.m.), including:

-Adults 18-34, with a 9.0 share of viewing
-Adults 18-49, with an 11.7
-Adults 25-54, with a 13.4

The station also was number one among key adult demographics in the 5-6:30 p.m. local news.

-Adults 18-34, with a 10.7 share of viewing
-Adults 18-49, with an 15.6
-Adults 25-54, with an 18.7

Quotes:
“We are proud of the commitment our team has to connecting our viewers to their community,” said John Idler, President and general manager of ABC11. “ABC11 has implemented a number of improvements, from revitalizing our downtown Raleigh studio to our continued investment in our people and resources. Our news coverage is stronger and more relevant than ever, thanks to innovative reporting from our I-Team and viewers counting on our weather team and Chief Meteorologist Chris Hohmann.”

New Media Content:
ABC11 Eyewitness News Facebook Page:
http://www.facebook.com/ABC11

ABC11 Eyewitness News Twitter Page:
http://twitter.com/ABC11_WTVD

About ABC11 Eyewitness News:
ABC11 Eyewitness News provides 41.5 hours of local news every week, serving more than 1 million households in a 23-county area in North Carolina and Virginia. Eyewitness News also provides news, weather and sports information 24 hours a day on ABC11.com as well as serving two additional digital channels, The HD Live Well Network on 11.2 (Time Warner Ch. 1112; and the Live Well Network on 11.3 (Time Warner Ch. 113). ABC11 WTVD is part of the Disney-ABC Television Group, which is home to all of The Walt Disney Company’s worldwide entertainment and news television properties. For more information, go to http://www.abc11.com

Jake Potter
MMI Public Relations
(919) 233-6600
jake@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

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