Sanrio, Inc. Launches Custom Facebook Stores App Developed by Room 214
Sanrio, Inc. launches a custom “Stores” application for the Sanrio and Hello Kitty Facebook pages as a means to share local information with fans, and ultimately drive foot-traffic to brick and mortar stores.
Boulder, CO, June 23, 2011 --(PR.com)-- Keeping Facebook fans engaged is a delicate balance of entertainment and brand appeal. Sanrio, Inc., parent company of Hello Kitty, sourced social media agency Room 214 to develop a social strategy incorporating custom Facebook applications to increase interest in the brand’s social media presence and also provide a unique social experience for its fans.
The newest Stores application gives Sanrio Facebook fans access to local store info, events and exclusive promotions.
Key Facts About The Stores Application:
· The Sanrio Stores application can be accessed here: http://on.fb.me/f5xAP2
· The Stores application will allow users to:
1. View store specific deals and promotions
2. View store specific information (i.e. Hello Kitty appearances)
3. View and follow Twitter feeds from nearly 100 individual Sanrio stores
4. View map coordinates to store locations
5. Search for any Sanrio store by zip code
6. View store addresses and phone numbers
· The application has two main pages:
1. Landing page: Features an interactive map to find stores and a list of all Sanrio stores by state. Each listing includes value added information such as exclusive store coupons, store Tweets, store events and more.
2. Search Stores. Fans can find the nearest Sanrio Boutique stores or Authorized Sanrio Retailers by simply entering a zip code.
Supporting Quotes:
“Our Sanrio Boutique stores offer a true immersion in all things Sanrio and Hello Kitty. Our Facebook fans are loyal brand enthusiast and we wanted to make it easy for them to find our Stores and participate in Hello Kitty appearances, special events and promotions happening in their home town or area of destination. The Stores application on our Facebook page is a great connection point to get hands on with the brand and our products. Often times just visiting a Saniro store is special occasion that is sharable social media experience for our fans.” - Janet Hsu, President, Sanrio, Inc. @sanrio
“When we began this relationship, one of our main business objectives was to create an digital fan experience that was true to the brand. Having visited many stores and engaged with fans online, we know the physical in-store experience with the brand is very special. So we focused on bridging those two worlds through a custom Stores application in Facebook to connect Sanrio stores to its fans all across the US. So if a fan is living in, or traveling to, an area where there is a Sanrio store he or she can now find out about special promotions, events and even get Facebook specific coupons to purchase those small gifts that bring big smiles.” -Brandon Whalen, Account Director, Room 214, @Room_214
About Sanrio
Sanrio, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, celebrated its 50th Anniversary last year. August 2010 marked the golden anniversary for the worldwide lifestyle brand that was founded on the "small gift, big smile®" philosophy -- that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit sanrio.com
Twitter: @sanrio
Facebook: facebook.com/sanrio
About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Creating sharable content with video and infographics, social media research and monitoring, campaign ideation, planning and management, custom Facebook application development, mobile applications, search and social optimization and advertising.
Website: www.Room214.com
Twitter: @Room_214
Facebook: facebook.com/room214
Contact:
Orsi PR
Dyann Hawkins
323-874-4073
dyann@orsipr.com
Room 214 Inc
Lindsay Brust
303-444-9214, x115
lbrust@room214.com
###
The newest Stores application gives Sanrio Facebook fans access to local store info, events and exclusive promotions.
Key Facts About The Stores Application:
· The Sanrio Stores application can be accessed here: http://on.fb.me/f5xAP2
· The Stores application will allow users to:
1. View store specific deals and promotions
2. View store specific information (i.e. Hello Kitty appearances)
3. View and follow Twitter feeds from nearly 100 individual Sanrio stores
4. View map coordinates to store locations
5. Search for any Sanrio store by zip code
6. View store addresses and phone numbers
· The application has two main pages:
1. Landing page: Features an interactive map to find stores and a list of all Sanrio stores by state. Each listing includes value added information such as exclusive store coupons, store Tweets, store events and more.
2. Search Stores. Fans can find the nearest Sanrio Boutique stores or Authorized Sanrio Retailers by simply entering a zip code.
Supporting Quotes:
“Our Sanrio Boutique stores offer a true immersion in all things Sanrio and Hello Kitty. Our Facebook fans are loyal brand enthusiast and we wanted to make it easy for them to find our Stores and participate in Hello Kitty appearances, special events and promotions happening in their home town or area of destination. The Stores application on our Facebook page is a great connection point to get hands on with the brand and our products. Often times just visiting a Saniro store is special occasion that is sharable social media experience for our fans.” - Janet Hsu, President, Sanrio, Inc. @sanrio
“When we began this relationship, one of our main business objectives was to create an digital fan experience that was true to the brand. Having visited many stores and engaged with fans online, we know the physical in-store experience with the brand is very special. So we focused on bridging those two worlds through a custom Stores application in Facebook to connect Sanrio stores to its fans all across the US. So if a fan is living in, or traveling to, an area where there is a Sanrio store he or she can now find out about special promotions, events and even get Facebook specific coupons to purchase those small gifts that bring big smiles.” -Brandon Whalen, Account Director, Room 214, @Room_214
About Sanrio
Sanrio, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, celebrated its 50th Anniversary last year. August 2010 marked the golden anniversary for the worldwide lifestyle brand that was founded on the "small gift, big smile®" philosophy -- that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit sanrio.com
Twitter: @sanrio
Facebook: facebook.com/sanrio
About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Creating sharable content with video and infographics, social media research and monitoring, campaign ideation, planning and management, custom Facebook application development, mobile applications, search and social optimization and advertising.
Website: www.Room214.com
Twitter: @Room_214
Facebook: facebook.com/room214
Contact:
Orsi PR
Dyann Hawkins
323-874-4073
dyann@orsipr.com
Room 214 Inc
Lindsay Brust
303-444-9214, x115
lbrust@room214.com
###
Contact
Room 214
Lindsay Brust
303-444-9214
room214.com
Lindsay Brust
303-444-9214
room214.com
Contact
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