Hindsight Forge Productive and Long-Lasting Oath with FBA

Melbourne, Australia, June 27, 2011 --(PR.com)-- Creative design group Hindsight is now a proud sponsor of Family Business Australia, the peak national body for family and private businesses. This new partnership will be of great benefit to both organisations and allow Hindsight to offer services back to the wider family business community.

Since 1994, Hindsight has been providing graphic design solutions that help clients enhance their company image and strengthen brand equity. With services ranging from packaging, logo, corporate and brand identity, to print advertising and direct mail, brochures and sales kits, right through to website design and development, Hindsight strives to meet any visual communication challenge.

The partnership with FBA was forged through Hindsight’s close relationship with children’s crafts and toys brand Colorific, an active FBA member. Developing strong, productive and long-lasting relationships with its clients is a core part of Hindsight’s philosophy, and both organisations have decided to strengthen their ties by sponsoring FBA.

FBA is committed to fostering the success and sustainability of all Australian families in business, and provides support for multi-generational family businesses, first generation operators, multi-sibling or cousin-owned businesses and their advisers. With their shared values of openness, honesty, integrity, work ethic, Hindsight and FBA can together promote business successes and foster sustainability and longevity.

Hindsight’s Andy Abson said that the new relationship promised great advantages for both companies. “This business relationship is of great benefit to both organisations, with aligned values and goals to see family businesses succeeding,” he said. “We look forward to a long and mutually beneficial relationship.”

FBA executive officer Trudy Alcoe agreed. “FBA is thrilled with the current relationship between family businesses Colorific and Hindsight,” she said. “A short brief was all it took for Hindsight to understand our organisation and create something unique out of the box for our annual conference invitation. Bright, simple, eye catching and memorable - we are sure this unique and creative thinking led to more conference registrations allowing us one of our most successful conferences to date – thank you Hindsight!”

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