AIPMM Chooses 280 Group™ as an Authorized Testing Partner to Administer Product Manager Certification Exam
Association of International Product Marketing & Management (AIPMM) Names Select Few to Offer Certified Product Manager™ and Certified Product Marketing Manager™ Exam
San Jose, CA, March 21, 2007 --(PR.com)-- AIPMM announced today that they are authorizing 280 Group™ of Campbell, California to administer the Certified Product Manager and Certified Product Marketing Manager exams in North America. The 280 Group™ provides Product Marketing and Product Management Consultants, Contractors, Training and Templates to help companies define, launch and market breakthrough new products.
“Brian Lawley of 280 Group™ is a Certified Product Manager himself and is an outstanding supporter of both the AIPMM and the product management discipline as a whole,” said Therese Padilla, AIPMM President. “In his work with corporate clients he clearly sees the benefit that certification has for both the company and the individual product managers,” added Padilla.
"We are very excited to be offering the AIPMM certification here in Silicon Valley. It is by far the most rigorous and meaningful certification in the industry. It perfectly complements the 280 Group Product Management and Product Marketing training methodology and toolkits, and will be a great benefit for our customers who wish to have a proven and highly-respected credential on their resumes," said Brian Lawley President & Founder, 280 Group LLC.
The Certified Product Manager™(CPM) and Certified Product Marketing Manager™(CPMM) credential granted by the Association of International Product Marketing & Management (AIPMM) crosses industry barriers as it focuses on strategies and skills considered best practices in product management. The program outlines a core thinking and skill set, which can be applied to any product at any time within the product life cycle. Rather than relying on any particular methodology, the AIPMM tests the knowledge of proven methods and processes.
The certification ensures that individuals:
o Demonstrate a thorough understanding of not only the theory, but also the practice of product management and product marketing management including the underlying concepts, principles and terminology used.
o Evaluate, then implement all aspects of the product management and product marketing management strategy, spanning:
o New product development to product elimination
o Start-up companies to established organizations
About the Association of International Product Marketing and Management
The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. The new and improved website now allows members rapid access to the vast array of professional resources, including exclusive member-only content including articles from the Journal of Product & Brand Management. Visit often to get timely, useful, pertinent information you can trust.
For more information on issues concerning product management and product managers go to http://www.aipmm.com.
About 280 Group
The 280 Group is the premier Product Marketing and Product Management consulting services firm in the world. They are the Product Marketing & Product Management Experts™, and they help clients to define, launch and market breakthrough new products.
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“Brian Lawley of 280 Group™ is a Certified Product Manager himself and is an outstanding supporter of both the AIPMM and the product management discipline as a whole,” said Therese Padilla, AIPMM President. “In his work with corporate clients he clearly sees the benefit that certification has for both the company and the individual product managers,” added Padilla.
"We are very excited to be offering the AIPMM certification here in Silicon Valley. It is by far the most rigorous and meaningful certification in the industry. It perfectly complements the 280 Group Product Management and Product Marketing training methodology and toolkits, and will be a great benefit for our customers who wish to have a proven and highly-respected credential on their resumes," said Brian Lawley President & Founder, 280 Group LLC.
The Certified Product Manager™(CPM) and Certified Product Marketing Manager™(CPMM) credential granted by the Association of International Product Marketing & Management (AIPMM) crosses industry barriers as it focuses on strategies and skills considered best practices in product management. The program outlines a core thinking and skill set, which can be applied to any product at any time within the product life cycle. Rather than relying on any particular methodology, the AIPMM tests the knowledge of proven methods and processes.
The certification ensures that individuals:
o Demonstrate a thorough understanding of not only the theory, but also the practice of product management and product marketing management including the underlying concepts, principles and terminology used.
o Evaluate, then implement all aspects of the product management and product marketing management strategy, spanning:
o New product development to product elimination
o Start-up companies to established organizations
About the Association of International Product Marketing and Management
The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. The new and improved website now allows members rapid access to the vast array of professional resources, including exclusive member-only content including articles from the Journal of Product & Brand Management. Visit often to get timely, useful, pertinent information you can trust.
For more information on issues concerning product management and product managers go to http://www.aipmm.com.
About 280 Group
The 280 Group is the premier Product Marketing and Product Management consulting services firm in the world. They are the Product Marketing & Product Management Experts™, and they help clients to define, launch and market breakthrough new products.
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Contact
Association of International Product Marketing & Management
Paula Gray
877-275-5500
www.aipmm.com
Paula Gray
877-275-5500
www.aipmm.com
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