Leading Independent Music Distribution Powerhouse Independent Distribution Collective Partners with CommerceSocial, a Revolutionary Distributed Commerce Platform

San Francisco, CA, June 30, 2011 --(PR.com)-- For the past seven years, Independent Distribution Collective (IDC) has been focused on creating a (B2B) distribution channel to support established or upcoming artists’ product being sold both physically in independent and chain stores, as well as over 120+ online retailers.

IDC sells to name brands such as Amazon, Best Buy, Barnes and Noble, as well as more than 500 independent stores across the USA and parts of Europe. In early 2011, IDC realized that it would make sense to sell products direct to consumers (B2C). IDC’s business development team made it a goal to find a platform that would allow for direct-to-fan sales.

IDC has revolutionized the independent music distribution business as a whole. Using the "Strength in Numbers" concept, and employing grassroots and industry tested practices, IDC has created a whole new avenue for current and next generation artists who are striving to bring their fresh music to the marketplace. IDC offers Physical and Digital Distribution, Licensing, Marketing & Promotion, and Artist Development services to independent artists of all genres.

IDC provides the means for the next generation of musicians and producers get their music to market. Never before has a distributor opened its doors to the thousands of talented artists and musicians who work so hard to score a record deal. The basic concept is that many of these talented and creative artists could bring a CD to market, without the overhead of a middleman. IDC actively promotes its services to the thousands of bands, labels, and solo artists who have spent years trying to secure that ever-elusive "Distribution Deal."

To help IDC achieve its goals, IDC has formed a partnership with CommerceSocial.

CommerceSocial is a new and powerful distributed commerce platform for sellers and publishers alike. CommerceSocial's work-everywhere technology allows all users to easily distribute viral mini-stores, commerce music videos and mp3 players throughout all social sites including Facebook. And to provide "instant purchase" sales opportunities through its unique built-in shopping carts. All tools have built-in and optional-to-use affiliate features to promote fan sharing and propagation of products. CommerceSocial's patent-pending, distributed commerce, social endorsement platform is a revolutionary fair-play eco-system. This eco-system is available for all merchants, musicians, advertisers, brand fans and social members.

This new partnership will allow IDC to connect with fans not just in established and traditional retail environments, but also at their initial point of discovery. Rather than driving fans to another website or platform, a fan will now be able to purchase physical (and digital starting later this month) products directly from whatever social networking page or website the viral mini-stores, commerce music videos and mp3 players are shared on.

Independent Distribution Collective and CommerceSocial are both excited about this development and IDC expects to have over 500 available products for sale in the CommerceSocial system within the next two to three months.

For more information about IDC please contact Ben Lang, Operations Manager,
ben@independentdistro.com or call 415-292-7007.

For more information about CommerceSocial please contact Ariel Wada, CEO, at ariel.wada@commercesocial.com or call 707-751-5833.

Check out Independent Distribution Collective at www.independentdistro.com.

Check out CommerceSocial at www.commercesocial.com.

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