Helen Pastorino of Pertria Featured in The New York Times
Helen Pastorino was referenced in the New York Times for her willingness to adopt the newest technologies and means of communication to help her business thrive in the competitive real estate market.
Los Gatos, CA, June 25, 2011 --(PR.com)-- Helen Pastorino, Founder and President of Pertria, was featured in the New York Times in Steven Lohr's 1994 article "Can E-Mail Cachet=jpmorgan@park.ave?" for being among the first business owners to adopt the use of e-mail technology.
Pastorino gave each of her employees a personal computer and e-mail address in a time when the technology was unheard of and even looked down upon. “We were ridiculed before as being weird or nerdy,” Pastorino said. “But now our e-mail address is seen as being progressive and with it.”
Pastorino even received some backlash from her own employees at first who felt the cryptic computer language like jones@comp.com looked like messy, typographical errors on their business cards; those attitudes changed quickly explained Pastorino.
With the way business is conducted seventeen years later, almost entirely online, Pastorino couldn’t have been more right.
In 2004 Pastorino founded Pertria, a firm representing residential and commercial real estate sales, investment analysis and property management strategically aligned with like-minded financial professionals including Certified Financial Planners®, tax advisors, insurance specialists and legal counsel – collectively providing clients with well grounded strategies designed to maximize opportunity and mitigate risk.
Firm Facts: Licensed real estate brokers who have passed the Series 65 exam; Experienced in charitable remainder trusts; IRC§ 121, REO and short sales; divorce; probate and relocation; reverse exchanges, and IRC§1031-1033; Real property management portfolio exceeds $202 million in value; Real property management portfolio rent revenues of $9.2 million annually; Integration of technology providing increased capacity to efficiently process client; financial reporting and resident management; Establishment of rigorous 26 week Real Estate Investment Advisory education course featuring speakers from disciplines ranging from Legal Counsel, Financial Services, Insurance, Commercial, Exchange Coordinators, TIC, Trusts, IRA.
For more information on Pertria and Helen Pastorino, please visit www.pertria.com.
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Pastorino gave each of her employees a personal computer and e-mail address in a time when the technology was unheard of and even looked down upon. “We were ridiculed before as being weird or nerdy,” Pastorino said. “But now our e-mail address is seen as being progressive and with it.”
Pastorino even received some backlash from her own employees at first who felt the cryptic computer language like jones@comp.com looked like messy, typographical errors on their business cards; those attitudes changed quickly explained Pastorino.
With the way business is conducted seventeen years later, almost entirely online, Pastorino couldn’t have been more right.
In 2004 Pastorino founded Pertria, a firm representing residential and commercial real estate sales, investment analysis and property management strategically aligned with like-minded financial professionals including Certified Financial Planners®, tax advisors, insurance specialists and legal counsel – collectively providing clients with well grounded strategies designed to maximize opportunity and mitigate risk.
Firm Facts: Licensed real estate brokers who have passed the Series 65 exam; Experienced in charitable remainder trusts; IRC§ 121, REO and short sales; divorce; probate and relocation; reverse exchanges, and IRC§1031-1033; Real property management portfolio exceeds $202 million in value; Real property management portfolio rent revenues of $9.2 million annually; Integration of technology providing increased capacity to efficiently process client; financial reporting and resident management; Establishment of rigorous 26 week Real Estate Investment Advisory education course featuring speakers from disciplines ranging from Legal Counsel, Financial Services, Insurance, Commercial, Exchange Coordinators, TIC, Trusts, IRA.
For more information on Pertria and Helen Pastorino, please visit www.pertria.com.
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Pertria
Robert Burba
408-357-7777
www.pertria.com
Robert Burba
408-357-7777
www.pertria.com
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