Branding Shorts’ Dunkin’ Donuts Campaign Wins 2011 Telly Award

New York, NY, June 26, 2011 --(PR.com)-- Branding Shorts wins a 2011 Telly Award for its Dunkin’ Donuts and American Express promotional “SweetLife” online video campaign. Founded in 1978, the Telly Award is one of the most sought-after awards by industry leaders, and recognizes creative excellence in TV commercials, non-broadcast video and TV programs from ad agencies, production companies and television stations around the world.

Created to promote the Dunkin' Donuts and American Express "SweetLife Sweepstakes," the online video campaign used real people and an authentic grassroots approach to generate excitement and buzz during the February sweepstakes. The video campaign introduced the promotion with a “Something Sweet Is Brewing” teaser and followed with a “The SweetLife is here” launch video. The videos were used as a marketing tool on websites, You Tube, Facebook, Twitter, Yahoo, on trolleys and other venues.

Branding Shorts is an award-winning boutique production company co-founded in 2008 by veteran ad/marketing duo, Micki Pagano and Tony Parente, a husband-wife team who bring more than 20 years of big brand advertising and marketing experience to online video. Founded in 2008, Branding Shorts is also the recipient of the 2011 Hermes Creative Award, 2010 MarCom Award, 2010 Videographer Award of Excellence, 2010 Empixx Moving Pixels Award and 2010 and 2009 Aegis Video & Film Award.

For more information about Branding Shorts, please visit www.brandingshorts.com or contact Micki@brandingshorts.com.

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