Helen Pastorino of Pertria Featured in Silicon Valley Business Journal
Helen Pastorino of Pertria had been featured in the Silicon Valley Business Journal.
Los Gatos, CA, June 27, 2011 --(PR.com)-- Helen Pastorino, Founder and President of Pertria, has been featured in the Silicon Valley Business Journal, the leading website for business news in the San Francisco Bay Area, Silicon Valley and San Jose.
Pastorino is referenced for her early adoption and innovative use of online technologies in the real estate industry. In a time when many people were leery of using the Internet for business, Pastorino saw it as an opportunity and decided to capitalize on it. Although most of her competitors (and even her co-workers) disagreed with her methods she knew it was the right move for her real estate firm. “We had 380 people in our offices and all but 5 percent were reluctant,” Pastorino said. “They would say that real estate is a people business, not a (personal computer) business. That’s just how they saw it.”
The following excerpts highlight some of Pastorino’s direct application of technology:
-They worried that e-mail addresses printed on business cards would look like typographical errors instead of invitations to communicate online, said Alain Pinel President Helen Pastorino.
-(Pastorino) and a few computer-savvy supporters suspected that potential buyers working for the valley’s high-tech companies would hardly consider it unfriendly to do business by computer.
Remaining ahead of the curve in business and technology are essential to succeed – especially doing business in Silicon Valley. In 2004 Pastorino has carried this spirit forward and founded Pertria, a firm representing residential and commercial real estate sales, investment analysis and property management strategically aligned with like-minded financial professionals including certified financial planners, tax advisors, insurance specialists and specialized legal counsel collectively providing clients with well-grounded strategies focused on maximizing opportunities and mitigating risk.
Firm Facts: Licensed real estate brokers who have passed the Series 65 exam; Experienced in charitable remainder trusts; IRC§ 121, REO and short sales; divorce; probate and relocation; reverse exchanges, and IRC§1031-1033; Real property management portfolio exceeds $202 million in value; Real property management portfolio rent revenues of $9.2 million annually; Integration of technology providing increased capacity to efficiently process client; financial reporting and resident management; Establishment of rigorous 26 week Real Estate Investment Advisory education course featuring speakers from disciplines ranging from Legal Counsel, Financial Services, Insurance, Commercial, Exchange Coordinators, TIC, Trusts, IRA.
For more information on Pertria and Helen Pastorino, please visit www.pertria.com.
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Pastorino is referenced for her early adoption and innovative use of online technologies in the real estate industry. In a time when many people were leery of using the Internet for business, Pastorino saw it as an opportunity and decided to capitalize on it. Although most of her competitors (and even her co-workers) disagreed with her methods she knew it was the right move for her real estate firm. “We had 380 people in our offices and all but 5 percent were reluctant,” Pastorino said. “They would say that real estate is a people business, not a (personal computer) business. That’s just how they saw it.”
The following excerpts highlight some of Pastorino’s direct application of technology:
-They worried that e-mail addresses printed on business cards would look like typographical errors instead of invitations to communicate online, said Alain Pinel President Helen Pastorino.
-(Pastorino) and a few computer-savvy supporters suspected that potential buyers working for the valley’s high-tech companies would hardly consider it unfriendly to do business by computer.
Remaining ahead of the curve in business and technology are essential to succeed – especially doing business in Silicon Valley. In 2004 Pastorino has carried this spirit forward and founded Pertria, a firm representing residential and commercial real estate sales, investment analysis and property management strategically aligned with like-minded financial professionals including certified financial planners, tax advisors, insurance specialists and specialized legal counsel collectively providing clients with well-grounded strategies focused on maximizing opportunities and mitigating risk.
Firm Facts: Licensed real estate brokers who have passed the Series 65 exam; Experienced in charitable remainder trusts; IRC§ 121, REO and short sales; divorce; probate and relocation; reverse exchanges, and IRC§1031-1033; Real property management portfolio exceeds $202 million in value; Real property management portfolio rent revenues of $9.2 million annually; Integration of technology providing increased capacity to efficiently process client; financial reporting and resident management; Establishment of rigorous 26 week Real Estate Investment Advisory education course featuring speakers from disciplines ranging from Legal Counsel, Financial Services, Insurance, Commercial, Exchange Coordinators, TIC, Trusts, IRA.
For more information on Pertria and Helen Pastorino, please visit www.pertria.com.
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Contact
Pertria
Robert Burba
408-357-7777
www.pertria.com
Robert Burba
408-357-7777
www.pertria.com
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