Roundpoint Develops Mobile Microsite for the Chartered Institute of Marketing's Digital Conference

Cambridge, United Kingdom, June 29, 2011 --(PR.com)-- Roundpoint has developed a mobile microsite for the Digital Marketing Conference being staged by The Chartered Institute of Marketing (CIM) on 14th July. This annual event helps marketers make sense of the world of digital marketing and takes place at the Imperial War Museum at Duxford. The conference provides information, discussion and examples of best practice in areas such as E-mail, mobile, social media, SEO and affiliate schemes.

The mobile site (m.marketingconference.co.uk) helps attendees see quickly and easily the conference programme, speaker bios, venue and booking information without having to constantly resize their mobile phone screen. QR codes used on promotional flyers take users straight to the mobile site.

Speaking about the mobile site, Cambridgeshire Branch Chairman, Terry Nicklin said, “With mobile internet access now starting to overtake PC internet access, it was important for us to provide a mobile optimised version of our website. Mobile is now a very important element of digital marketing. Roundpoint created the site quickly and gave us useful advice about how to make it easily available. We are also delighted that the CIM has announced a new Diploma in Mobile Marketing.”

For further information about Roundpoint please contact Emma Stevens on +44 1223 437070 or emma.s@roundpoint.com

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