Brand Engineers Announces the Launch of Their New Website
Teaneck, NJ, July 02, 2011 --(PR.com)-- Brand Engineers, a positioning agency that focuses exclusively on developing and validating highly focused and differentiating brand positioning, announces the launch of their new website.
Brand Engineers has been working with new and existing global brand teams in the pharmaceutical and consumer goods industries for the past eleven years. They are now sharing their expertise and helping to educate the general public at no charge. All you have to do is go to their website and select the tab labeled “Positioning University” and you will have access to continuously updated content. This section consists of three parts and is intended to serve as an educational area designed to advance the understanding and implementation for product positioning.
The first section in the Positioning University is called the “Positioning Knowledgebase” and it is a compilation of experiences, case studies, academic knowledge, and best practices in the development, evaluation, measurement, and implementation of product positioning. The next section is helpful “Positioning Tips” where each month they will highlight a specific aspect of product positioning and provide additional depth in its understanding. And finally, they are starting a book club. Dennis Crowley, President and CEO of Brand Engineers, explains, “Product positioning is an extremely dynamic area of marketing that changes quickly (1) as new media avenues arise, (2) as research techniques improve our ability to segment customers and spot trends, and (3) as markets become more crowded and in need of differentiation.” In order to keep up with new theories, techniques, and ideas they will be constantly digging into publications both new and old. In the “Book Club” they will also provide their synopsis and expert review of these resources in case you do not have much time to browse through them yourself.
They encourage you to explore, download, and correspond with them. You can view their new webpage by going to www.brandengineers.com. RSS link is also available if you wish to be notified regarding new content.
About Brand Engineers – The Positioning Agency
Brand Engineers focuses exclusively on developing and validating highly focused and differentiated positioning for new and existing products in the pharmaceutical, biotechnology, medical device, and consumer goods industries around the world.
Their process incorporates a mix of strategic insight, competitive evaluation, consumer behavior, and qualitative and quantitative market research. Each project also has the opportunity for extensive evaluation through their proprietary quantitative validation research measuring the impact of positioning options and the prioritization of supporting message elements. While the composition of their work changes month-to-month and year-to-year, their workload is generally split between products in development and products that are currently marketed, but may not be optimally positioned and underperforming.
Marketing teams and market researchers bring Brand Engineers in to push their teams to think differently and outside the traditional comfort zone that so many brands find themselves in today. The Brand Engineers’ senior staff applies decades of experience from product management, sales, market research, branding, and promotional agencies to every project we undertake. Since their inception, Brand Engineers staff has participated in hundreds of brand positioning projects and launches, extensive experience that we bring to every project we work on. www.brandengineers.com
About Dennis Crowley
Dennis formed Brand Engineers and is actively engaged in its growth and success as its President and CEO. He has been directing successful global brand positioning, strategic development and market research programs for more than two decades. As the President of Brand Engineers, he works closely with the company’s strategists at each stage of positioning development - research, concepting, and validation – helping to create some of the most recognizable brand positions in the pharmaceutical and consumer goods markets.
An award winning marketing practitioner and experienced speaker on brand positioning, Dennis has been invited to speak at companies, organizations, and universities, and has been quoted in numerous newspapers and magazines.
In his career, Dennis has worked with such companies as Johnson and Johnson, Novartis, Genentech, Starbucks, Tata Brands, and Unilever on a complete scope of brand initiatives including global product launches, strategy, and brand and franchise positioning.
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Brand Engineers has been working with new and existing global brand teams in the pharmaceutical and consumer goods industries for the past eleven years. They are now sharing their expertise and helping to educate the general public at no charge. All you have to do is go to their website and select the tab labeled “Positioning University” and you will have access to continuously updated content. This section consists of three parts and is intended to serve as an educational area designed to advance the understanding and implementation for product positioning.
The first section in the Positioning University is called the “Positioning Knowledgebase” and it is a compilation of experiences, case studies, academic knowledge, and best practices in the development, evaluation, measurement, and implementation of product positioning. The next section is helpful “Positioning Tips” where each month they will highlight a specific aspect of product positioning and provide additional depth in its understanding. And finally, they are starting a book club. Dennis Crowley, President and CEO of Brand Engineers, explains, “Product positioning is an extremely dynamic area of marketing that changes quickly (1) as new media avenues arise, (2) as research techniques improve our ability to segment customers and spot trends, and (3) as markets become more crowded and in need of differentiation.” In order to keep up with new theories, techniques, and ideas they will be constantly digging into publications both new and old. In the “Book Club” they will also provide their synopsis and expert review of these resources in case you do not have much time to browse through them yourself.
They encourage you to explore, download, and correspond with them. You can view their new webpage by going to www.brandengineers.com. RSS link is also available if you wish to be notified regarding new content.
About Brand Engineers – The Positioning Agency
Brand Engineers focuses exclusively on developing and validating highly focused and differentiated positioning for new and existing products in the pharmaceutical, biotechnology, medical device, and consumer goods industries around the world.
Their process incorporates a mix of strategic insight, competitive evaluation, consumer behavior, and qualitative and quantitative market research. Each project also has the opportunity for extensive evaluation through their proprietary quantitative validation research measuring the impact of positioning options and the prioritization of supporting message elements. While the composition of their work changes month-to-month and year-to-year, their workload is generally split between products in development and products that are currently marketed, but may not be optimally positioned and underperforming.
Marketing teams and market researchers bring Brand Engineers in to push their teams to think differently and outside the traditional comfort zone that so many brands find themselves in today. The Brand Engineers’ senior staff applies decades of experience from product management, sales, market research, branding, and promotional agencies to every project we undertake. Since their inception, Brand Engineers staff has participated in hundreds of brand positioning projects and launches, extensive experience that we bring to every project we work on. www.brandengineers.com
About Dennis Crowley
Dennis formed Brand Engineers and is actively engaged in its growth and success as its President and CEO. He has been directing successful global brand positioning, strategic development and market research programs for more than two decades. As the President of Brand Engineers, he works closely with the company’s strategists at each stage of positioning development - research, concepting, and validation – helping to create some of the most recognizable brand positions in the pharmaceutical and consumer goods markets.
An award winning marketing practitioner and experienced speaker on brand positioning, Dennis has been invited to speak at companies, organizations, and universities, and has been quoted in numerous newspapers and magazines.
In his career, Dennis has worked with such companies as Johnson and Johnson, Novartis, Genentech, Starbucks, Tata Brands, and Unilever on a complete scope of brand initiatives including global product launches, strategy, and brand and franchise positioning.
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Brand Engineers
Lisa Matriss
201.530.5360
www.brandengineers.com
Lisa Matriss
201.530.5360
www.brandengineers.com
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