The World’s First Innovation Union for Fast Growth Markets Launched - Innovation Union
Today the launch of Innovation Union, the first research and innovation alliance specializing on fast growth markets, is launched. Behind the initiative stand design and innovation consultancies CBi China Bridge, INDI and Insitum from China, India and Latin America.
Shanghai, China, July 03, 2011 --(PR.com)-- Innovation consulting firms in China, India and Latin America are joining forces to form Innovation Union, offering highly integrated innovation and research services and know-how to global Fortune 500 companies. Behind this initiative stand CBi China Bridge (China), INDI (India) and Insitum (Latin America).
Companies looking to grow in emerging economies are finding that local knowledge and tailored offerings are indispensable for success. Innovation Union fills the gap where foreign innovation firms lack local expertise and know-how to understand complex and challenging markets like Brazil, Mexico, India and China.
With local offices in these markets, Innovation Union makes it much easier for an organization to carry out global projects, guarantees an in-depth understanding of the market by local teams, and ensures a standardized quality of the work and deliverables. These qualities are especially important for global companies as well as for local firms who are expanding into emerging economies that are new to them. There is more and more evidence that Chinese, Indian or Latin American multinationals fare much better than companies from developed countries when entering new emerging markets.
“We chose to refer to fast growing, instead or emerging, markets as China, India and Latin America have already emerged,” said Cathy Huang, Founder and President of CBi China Bridge. “These are all dynamic markets that offer great business opportunities for companies who understand how to leverage these and this is what Innovation Union can help with.”
All three associates of the alliance share similar structures, capabilities, corporate cultures, and clients. The alliance will have a combined workforce of 135 consultants and 14 partners. All associates bring in depth local knowledge, experience working across global markets, and are all known participants in the international innovation community.
CBi China Bridge (www.shcbi.com)
As China’s first design management consultation company, CBi China Bridge (CBi) offers a multitude of services including insight and analysis, innovation & design strategy and innovation management training. CBi cooperates with firms all over the world from small innovative companies to world famous international groups. CBi is a bridge for partners, enabling success through insight, innovation and design. CBi has 30 consultants and offices in Shanghai and Hong Kong (China).
INDI (www.indidesign.in)
INDI is an international Brand, Design & Innovation consultancy based in India. INDI helps creating, managing and communicating your brand. Additionally, INDI has become increasingly involved in management consulting, organizational design, design of products, services, environments, and digital experiences. Based in Pune (near Mumbai), INDI has 20 consultants and handles projects in various parts of India.
Insitum (www.insitum.com)
Insitum is an international innovation consulting firm that helps Fortune 500 companies discover insights, envision opportunities and develop solutions focused around new products, services, brands, processes and strategies. We specialize in Latin American and the US Hispanic markets from our offices in USA, México, Colombia, Brazil and Argentina. Insitum has 85 consultants and offices in Chicago (US), Mexico City (Mexico), Bogotá (Colombia), Buenos Aires (Argentina) and São Paulo (Brazil).
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Companies looking to grow in emerging economies are finding that local knowledge and tailored offerings are indispensable for success. Innovation Union fills the gap where foreign innovation firms lack local expertise and know-how to understand complex and challenging markets like Brazil, Mexico, India and China.
With local offices in these markets, Innovation Union makes it much easier for an organization to carry out global projects, guarantees an in-depth understanding of the market by local teams, and ensures a standardized quality of the work and deliverables. These qualities are especially important for global companies as well as for local firms who are expanding into emerging economies that are new to them. There is more and more evidence that Chinese, Indian or Latin American multinationals fare much better than companies from developed countries when entering new emerging markets.
“We chose to refer to fast growing, instead or emerging, markets as China, India and Latin America have already emerged,” said Cathy Huang, Founder and President of CBi China Bridge. “These are all dynamic markets that offer great business opportunities for companies who understand how to leverage these and this is what Innovation Union can help with.”
All three associates of the alliance share similar structures, capabilities, corporate cultures, and clients. The alliance will have a combined workforce of 135 consultants and 14 partners. All associates bring in depth local knowledge, experience working across global markets, and are all known participants in the international innovation community.
CBi China Bridge (www.shcbi.com)
As China’s first design management consultation company, CBi China Bridge (CBi) offers a multitude of services including insight and analysis, innovation & design strategy and innovation management training. CBi cooperates with firms all over the world from small innovative companies to world famous international groups. CBi is a bridge for partners, enabling success through insight, innovation and design. CBi has 30 consultants and offices in Shanghai and Hong Kong (China).
INDI (www.indidesign.in)
INDI is an international Brand, Design & Innovation consultancy based in India. INDI helps creating, managing and communicating your brand. Additionally, INDI has become increasingly involved in management consulting, organizational design, design of products, services, environments, and digital experiences. Based in Pune (near Mumbai), INDI has 20 consultants and handles projects in various parts of India.
Insitum (www.insitum.com)
Insitum is an international innovation consulting firm that helps Fortune 500 companies discover insights, envision opportunities and develop solutions focused around new products, services, brands, processes and strategies. We specialize in Latin American and the US Hispanic markets from our offices in USA, México, Colombia, Brazil and Argentina. Insitum has 85 consultants and offices in Chicago (US), Mexico City (Mexico), Bogotá (Colombia), Buenos Aires (Argentina) and São Paulo (Brazil).
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Contact
CBi China Bridge
Lotta Ygartua
+86 (0)21 5059 6066
www.shcbi.com
Lotta Ygartua
+86 (0)21 5059 6066
www.shcbi.com
Contact
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