Christopher Lowell Brings His Seven Layers of Design to DirectBuy
Merrilville, IN, March 26, 2007 --(PR.com)-- DirectBuy, the leading members-only showroom and home design center that offers merchandise at manufacturer-direct prices, and Christopher Lowell Enterprises announced that renowned interior designer, author and Emmy Award winning television host Christopher Lowell will design a line of full kitchens, bedrooms and bathrooms especially for DirectBuy members. These exclusive designs will add another level of service to DirectBuy's members across North America.
Lowell will create a total of twelve room settings using his Seven Layers of Design that will be showcased at more than 130 DirectBuy locations throughout the United States and Canada. He created The Seven Layers of Design to keep homeowners on budget and from feeling overwhelmed. It has since become a proven, world-renowned approach to home decor.
"I share DirectBuy's passion for helping people improve their homes without emptying their bank accounts," said Christopher Lowell. "DirectBuy's philosophy of offering such a wide range of home furnishings, home improvement items and appliances at such low prices gave me so many options to work with. With the flexibility to design twelve different rooms with DirectBuy's unmatched array of merchandise, I was able to create design solutions that will appeal to almost any homeowner."
Since the Fall 1996 launch of "Interior Motives with Christopher Lowell," Lowell's engaging personality and attractive, cost-effective decorating solutions have made him one of the country's most prominent designers. Lowell is the Emmy Award winning host of "It's Christopher Lowell!" and "The Christopher Lowell Show." He is also the author of The Seven Layers of Design; Fearless, Fabulous Decorating, If You Can Dream It, You Can Do It!; Dream Decor on a Budget; and other interior decorating books.
"We are very excited about working with Christopher Lowell. For the last decade, he has delivered outstanding creativity and expertise to give the public attractive and affordable design solutions," said Bart Fesperman, vice president of sales & marketing for DirectBuy. "DirectBuy constantly strives to provide its members with outstanding value, selection and service through a simplified shopping experience. We can now bring Christopher Lowell directly to our members to help them create and enjoy the home of their dreams."
In addition to the new Christopher Lowell Collection, DirectBuy members receive on-site interior design consultation at select locations; delivery and installation services; access to an easy-to-use computerized shopping assistant -- the DirectBuy Virtual Showroom; an automatic subscription to DirectBuy's "Direction" catalog, which has limited-time offers and price reductions; and access to showroom product specialists who assist members through their shopping experience.
Members of DirectBuy have access to thousands of items from more than 700 top manufacturers at showrooms in the and 500 top manufacturers at showrooms in Canada. Since DirectBuy offers an extraordinary selection of brand-name merchandise with no traditional retail markup, members can purchase merchandise directly from manufacturers and their authorized suppliers, including specialty and custom products.
About DirectBuy
For more than 35 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes -- from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more.
DirectBuy enables members to purchase most every product offering from more than 700 top manufacturers at showrooms in the United States and 500 top manufacturers at showrooms in Canada at over 130 locations across North America. To request a "Free Insider's Guide to Buying Direct" and a Visitor's Pass to learn more about the superior value and benefits of a DirectBuy membership, call 800-DIRECTBUY or visit www.directbuy.com
About Christopher Lowell Enterprises
Christopher Lowell Enterprises, LLC serves as the parent company for two specialized divisions: Christopher Lowell Productions Co. and Christopher Lowell, Inc., the design, licensing and marketing arm of his consumer product division. The latter launched in Fall 2000 with the debut of a designer paint line and more recently extended into office furniture and accessories. In keeping with his concept of "stress-free, pre-coordinated solutions for the home," each product is a licensed collection and is complementary in style, scale and color to one another, all fitting into Lowell's four lifestyle categories: Town, Country, City and Shore.
Christopher Lowell Collection licensee partners to date include, among others:
-- 3 Day Blinds - In 2002 a new partnership was formed with America's largest retailer and manufacturer of custom window coverings. Under the aegis of the Christopher Lowell Collection, options include solid ash blinds, honeycomb shades, mini-blinds, and sheer vertical blinds.
-- Catalina Lighting - The largest manufacturer of consumer lighting in the country, Catalina Lighting launched its Christopher Lowell Lighting Collection in October 2002, featuring a variety of table and floor lamps.
-- Office Depot - One of the world's largest sellers of office products and an industry leader, Office Depot introduced the Christopher Lowell Collection in November 2003. Office Depot now offers a theme-coordinated office furniture and accessories system: from desks, credenzas and chairs to lamps and clocks.
-- Jo-Ann Stores - The nation's largest fabric and craft retailer launched The Christopher Lowell Collection in May 2006. This industry first home design solution offers pre-coordinated elegant and timeless fabrics, textured trim options, educational tools, in store classes and more all under one roof.
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Lowell will create a total of twelve room settings using his Seven Layers of Design that will be showcased at more than 130 DirectBuy locations throughout the United States and Canada. He created The Seven Layers of Design to keep homeowners on budget and from feeling overwhelmed. It has since become a proven, world-renowned approach to home decor.
"I share DirectBuy's passion for helping people improve their homes without emptying their bank accounts," said Christopher Lowell. "DirectBuy's philosophy of offering such a wide range of home furnishings, home improvement items and appliances at such low prices gave me so many options to work with. With the flexibility to design twelve different rooms with DirectBuy's unmatched array of merchandise, I was able to create design solutions that will appeal to almost any homeowner."
Since the Fall 1996 launch of "Interior Motives with Christopher Lowell," Lowell's engaging personality and attractive, cost-effective decorating solutions have made him one of the country's most prominent designers. Lowell is the Emmy Award winning host of "It's Christopher Lowell!" and "The Christopher Lowell Show." He is also the author of The Seven Layers of Design; Fearless, Fabulous Decorating, If You Can Dream It, You Can Do It!; Dream Decor on a Budget; and other interior decorating books.
"We are very excited about working with Christopher Lowell. For the last decade, he has delivered outstanding creativity and expertise to give the public attractive and affordable design solutions," said Bart Fesperman, vice president of sales & marketing for DirectBuy. "DirectBuy constantly strives to provide its members with outstanding value, selection and service through a simplified shopping experience. We can now bring Christopher Lowell directly to our members to help them create and enjoy the home of their dreams."
In addition to the new Christopher Lowell Collection, DirectBuy members receive on-site interior design consultation at select locations; delivery and installation services; access to an easy-to-use computerized shopping assistant -- the DirectBuy Virtual Showroom; an automatic subscription to DirectBuy's "Direction" catalog, which has limited-time offers and price reductions; and access to showroom product specialists who assist members through their shopping experience.
Members of DirectBuy have access to thousands of items from more than 700 top manufacturers at showrooms in the and 500 top manufacturers at showrooms in Canada. Since DirectBuy offers an extraordinary selection of brand-name merchandise with no traditional retail markup, members can purchase merchandise directly from manufacturers and their authorized suppliers, including specialty and custom products.
About DirectBuy
For more than 35 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes -- from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more.
DirectBuy enables members to purchase most every product offering from more than 700 top manufacturers at showrooms in the United States and 500 top manufacturers at showrooms in Canada at over 130 locations across North America. To request a "Free Insider's Guide to Buying Direct" and a Visitor's Pass to learn more about the superior value and benefits of a DirectBuy membership, call 800-DIRECTBUY or visit www.directbuy.com
About Christopher Lowell Enterprises
Christopher Lowell Enterprises, LLC serves as the parent company for two specialized divisions: Christopher Lowell Productions Co. and Christopher Lowell, Inc., the design, licensing and marketing arm of his consumer product division. The latter launched in Fall 2000 with the debut of a designer paint line and more recently extended into office furniture and accessories. In keeping with his concept of "stress-free, pre-coordinated solutions for the home," each product is a licensed collection and is complementary in style, scale and color to one another, all fitting into Lowell's four lifestyle categories: Town, Country, City and Shore.
Christopher Lowell Collection licensee partners to date include, among others:
-- 3 Day Blinds - In 2002 a new partnership was formed with America's largest retailer and manufacturer of custom window coverings. Under the aegis of the Christopher Lowell Collection, options include solid ash blinds, honeycomb shades, mini-blinds, and sheer vertical blinds.
-- Catalina Lighting - The largest manufacturer of consumer lighting in the country, Catalina Lighting launched its Christopher Lowell Lighting Collection in October 2002, featuring a variety of table and floor lamps.
-- Office Depot - One of the world's largest sellers of office products and an industry leader, Office Depot introduced the Christopher Lowell Collection in November 2003. Office Depot now offers a theme-coordinated office furniture and accessories system: from desks, credenzas and chairs to lamps and clocks.
-- Jo-Ann Stores - The nation's largest fabric and craft retailer launched The Christopher Lowell Collection in May 2006. This industry first home design solution offers pre-coordinated elegant and timeless fabrics, textured trim options, educational tools, in store classes and more all under one roof.
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Contact
DirectBuy
Sara Shragal
219-736-1100
www.directbuy.com
Sara Shragal
219-736-1100
www.directbuy.com
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