iTvRatings.com Puts the Power of TV Ratings in the Fingertips of Every Viewer

Dulles, VA, March 23, 2007 --(PR.com)-- iTvRatings.com, a privately-owned company based in Dulles, VA, is utilizing the internet to measure television audience viewing preferences. The patent-pending system is an internet-based service allowing television viewers to vote for their favorite shows, thereby putting the television ratings business at the fingertips of the viewing public.

iTvRatings.com offers the opportunity for the public to directly vote for their favorite TV shows as they air. TV networks can utilize this information, helping them to identify the needs and preferences of viewers. Unlike some ratings services, iTvRatings.com allows networks access to a wider, more diverse public viewing audience nationwide. Currently, networks and sponsors have limited resources to accurately determine how many people are watching a show, and whether they enjoyed the episode or not. With iTvRatings.com, networks and sponsors will have access to the information submitted by television viewers and can gauge the popularity of the shows based on those responses.

Raw information received from public participants allows for analysis beyond what is currently offered by other services. Information entered by the television audience is segmented into various categories, such as age or age groups, gender, ethnicity and geographic region, and more. Further statistical analysis and/or categories can be tailored to the needs of the specific network and sponsor.

With a fully functioning chat room, Google and IMDb search engines, iTvRatings.com wants its members to have more access to information about their favorite celebrities and TV shows. iTvRatings.com currently has more members registered than one competing rating service company has boxes in its members’ homes. iTvRatings.com has viewing members in every state and Canada. With a membership base growing each day, iTvRatings.com is putting the power of TV ratings into the hands of the viewers.

For its initial offering, iTvRatings.com founder Amir Ajizadeh and his two statisticians engineered the voting poll system to operate every half hour. Strong feedback from members may cause iTvRatings.com to change its voting structure to every two or three hours in order to allow members more time to vote and allow members to sign-in to the system less. Ajizadeh announced that the company will hire account executives and data base programmers in 2007 as part of the company’s expansion.

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