How to Use Competitive Intelligence: Complimentary Webinar at Strategic and Competitive Intelligence Professionals (SCIP) Colorado Chapter Meeting July 19

Denver, CO, July 17, 2011 --(PR.com)-- This session focuses on how to successfully use competitive intelligence to improve business performance and help gather the insight needed to best position companies to compete in the long term. This is complimentary e-learning webinar is exclusive to onsite attendees. It provides the opportunity to interact with the featured speaker in a moderated on-line environment, and to network in-person with other attendees.

Among the issues discussed will be how to choose the right research technique, including the use of primary, secondary, syndicated and quantitative research. Brian will also cover how to identify the advantages and disadvantages of using one method over another and how to implement best practices and avoid pitfalls when conducting competitive intelligence. He will also offer suggestions on how to maximize competitive intelligence efforts under budget constraints.

For the past 15+ years Brian Reuter has been employed at ORC International performing and managing client research. Starting as a Research Analyst, Brian’s career includes: Project Manager; Research Director; Director, Litigation Support Service; Vice President, Client Services; and currently Managing Director of ORC International’s Technology vertical business unit. As Managing Director, Brian leads a team that effectively leverages experts and external information sources to arm clients with intelligence to make fact based decisions on new product concepts, new market opportunities, competitors and technologies. Brian and his team work with clients to determine the most valuable research solutions to solve clients’ complex business issues. Brian has more than a decade of experience managing Competitive Intelligence research.

The chapter meeting will be held at the Ballard Spahr LLP offices at 1225 17th Street, Suite 2300, in Denver. Registration and networking will start at 4:00 pm, and the eLearning webinar will start promptly at 4:30 pm. Additional time is available for a question and answer session and additional networking.

For more information, please contact Richard Caldwell, SCIP Denver Chapter co-chair at caldgargan(at)Comcast.net, or Robyn Reals at rreals(at)scip.org or 703-739-0696 x107.

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