Optical Factory Promotes Their Annual Sale by Using Creative Bube Tube’s Advertising Expertise
Independently Owned, Optical Factory looked to Television Marketing Solution, Creative Bube Tube to amp up their advertising efforts in time to promote their summer sales.
Milton, Canada, July 01, 2011 --(PR.com)-- Owner of Optical Factory, Steve Schafer approached the Creative Video Production Company to produce two, 15-second television commercials. The first commercial promotes their annual ‘buy one, get one 50% off’ sale, and the second promotes their many package deals on frames and lenses, two pairs of glasses and invisible bifocals. Both commercials are made using stock images found on various stock image sites. Using stock images to create a commercial allows the client and editors to find exactly the look they want to use and to find it quickly and effectively without having to plan a production day. “Using stock images is much more cost effective than planning a whole production day. For an independently owned business stock commercials are perfect because you still get the great quality look and feel but at a lower cost,” said President and Executive Producer, Jenny Munford.
Having two different commercials airing at the same time gives Optical Factory an advantage as consumers will be educated about both sales but won’t be seeing the same advertisement over and over again. Seeing the same advertisement every few minutes makes viewers lose interest very quickly and even get annoyed. Alternating between the two Optical Factory advertisements will keep viewers entertained, not annoyed and still place the Optical Factory name in their head frequently so when they are looking to buy glasses they remember Optical Factory. In this case, media buying is very important to make sure that the client is targeting the proper audience and target demographic. Creative Bube Tube not only caters to pre-production creatives and production, but since they are an in-house agency they also have a post-production department and deal with media planning and buying.The Optical Factory commercials were planned, produced, edited and bought air time all by Creative Bube Tube, the one-stop shop for any advertising need.
About Optical Factory:
Optical Factory was established in 1983 in the Centre Mall located in Hamilton, Ontario as a chain store. In 1990, Standard Optical offered Optical Factory as a franchise opportunity to Owner Steve Schafer. In 1995 Schafer bought Optical Factory outright and has since then done a tremendous business and recently relocated to ‘Centre On Barton’ in Hamilton, Ontario. Since then Schafer and his team have been offering “great value on Designer Eyewear” from designers such as; NikeVision, Gucci, D&G, Alfred Sung, Versace, Coach, Candies, Hugo Boss and many more. To find out more information visit them at http://www.opticalfactory.ca.
About Creative Bube Tube:
Creative Bube Tube continues to revolutionize television marketing and advertising by producing superior quality commercials at affordable costs. Backed by a single team of industry experts, Creative Bube Tube puts their own twist on the old school practices of television advertising by cutting out the middleman and working for You. These one-source specialists offer creative, commercial production and media buying. By keeping each project in-house, Creative Bube Tube cuts costs by allocating all of your budgeted dollars towards increasing your sales, not minimizing your slices of the pie. The production company works not only on commercials and infomercials but also provides numerous services including but not limited to: Research and Project Development, Creative Conceptualization, Storyboards, Location Scouting, Casting and Scripting, Set Design, Studio Production, Professional Lighting & Audio, Professional Wardrobe, Hair and Make-up, Directing and Creative Supervision, Full Service Editing, Special Effects, Graphics and Animation, and a wide variety of Voice Over Talent. The brilliant team has worked with numerous clients worldwide, including Axiom Group Inc., New Beacon Financial, AllMax Nutrition, Hauser Furniture, Touchstone Resort, Hakim Optical, Slimband, AvVaa World Health Products and Skin Vitality Medical Spas. For more information on Creative Bube Tube, visit us online at www.creativebubetube.com.
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Having two different commercials airing at the same time gives Optical Factory an advantage as consumers will be educated about both sales but won’t be seeing the same advertisement over and over again. Seeing the same advertisement every few minutes makes viewers lose interest very quickly and even get annoyed. Alternating between the two Optical Factory advertisements will keep viewers entertained, not annoyed and still place the Optical Factory name in their head frequently so when they are looking to buy glasses they remember Optical Factory. In this case, media buying is very important to make sure that the client is targeting the proper audience and target demographic. Creative Bube Tube not only caters to pre-production creatives and production, but since they are an in-house agency they also have a post-production department and deal with media planning and buying.The Optical Factory commercials were planned, produced, edited and bought air time all by Creative Bube Tube, the one-stop shop for any advertising need.
About Optical Factory:
Optical Factory was established in 1983 in the Centre Mall located in Hamilton, Ontario as a chain store. In 1990, Standard Optical offered Optical Factory as a franchise opportunity to Owner Steve Schafer. In 1995 Schafer bought Optical Factory outright and has since then done a tremendous business and recently relocated to ‘Centre On Barton’ in Hamilton, Ontario. Since then Schafer and his team have been offering “great value on Designer Eyewear” from designers such as; NikeVision, Gucci, D&G, Alfred Sung, Versace, Coach, Candies, Hugo Boss and many more. To find out more information visit them at http://www.opticalfactory.ca.
About Creative Bube Tube:
Creative Bube Tube continues to revolutionize television marketing and advertising by producing superior quality commercials at affordable costs. Backed by a single team of industry experts, Creative Bube Tube puts their own twist on the old school practices of television advertising by cutting out the middleman and working for You. These one-source specialists offer creative, commercial production and media buying. By keeping each project in-house, Creative Bube Tube cuts costs by allocating all of your budgeted dollars towards increasing your sales, not minimizing your slices of the pie. The production company works not only on commercials and infomercials but also provides numerous services including but not limited to: Research and Project Development, Creative Conceptualization, Storyboards, Location Scouting, Casting and Scripting, Set Design, Studio Production, Professional Lighting & Audio, Professional Wardrobe, Hair and Make-up, Directing and Creative Supervision, Full Service Editing, Special Effects, Graphics and Animation, and a wide variety of Voice Over Talent. The brilliant team has worked with numerous clients worldwide, including Axiom Group Inc., New Beacon Financial, AllMax Nutrition, Hauser Furniture, Touchstone Resort, Hakim Optical, Slimband, AvVaa World Health Products and Skin Vitality Medical Spas. For more information on Creative Bube Tube, visit us online at www.creativebubetube.com.
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Creative Bube Tube
Kendra Johnson
905-876-9229
www.creativebubetube.com
Kendra Johnson
905-876-9229
www.creativebubetube.com
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