What's the Story, Montessori? Online Toy Retailer, Classic Baby, Launches Infant & Toddler Line of Montessori Toys for the Australian Market

Sydney, Australia, July 20, 2011 --(PR.com)-- “There was a time when finding quality wooden educational toys for the under 3s wasn’t that easy in Australia,” said Angela O’Connell, parent and owner of Classic Baby. That’s no longer the case.

Sydney-based company, Classic Baby, has created a range of Montessori toys that brings the classroom right into the living room of parents and carers.

Staying true to Dr Maria Montessori’s original concept, the environmentally friendly, wooden toys are designed to help parents give their child a Montessori education at home. Each toy comes with simple specific instructions on how to get the most from the toy, and importantly, any parent can do it.

So, how did the range come about? “The first three years of a child’s life is crucial in terms of brain development and their needs just weren’t being met,” said Angela. “I would often hear mothers say they were struggling to find stimulating activities for their little ones. Their babies wanted to explore with their hands but the plastic toys did everything for them - made noise, flashed lights, talked, moved - they didn’t leave anything to the imagination.”

This is all the more concerning given that most of the connections among brain cells are made during infancy and early childhood, and why it is imperative for babies to experience early interaction, explore, repeat and manipulate materials during this time.

Ferne van Zyl, Director of Down Under 3, a Sydney Montessori centre for Birth – 3yrs, met with Angela O’Connell while the range was undergoing research and development. “It was fantastic to see an Australian business not only producing quality Montessori materials, but taking that extra step by providing the educational instruction that goes with them.”

The products in the range have been manufactured for Classic Baby and the woods used are sourced from Rainforest Alliance Certified forests making Classic Baby part of a global effort to provide products that meet the highest environmental standards.

The benefits of the Montessori Method are heralded across the world, with leading entrepreneurs such as Google creators, Larry Page and Sergey Brin, and Amazon.com’s, Jeff Bezos, having thrived under its system.

The Montessori method encourages the learner to think for themselves. With Classic Baby’s new range, every parent and carer can set their child on the path to self-confidence, self-motivation, self-discipline and a lifelong passion for learning.

The complete range of Classic Baby Montessori toys can be seen and ordered online at www.classicbaby.com.au Toys range from AUD $10 – $55.

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Notes To Editors
For more information please contact Angela O’Connell on angela@classicbaby.com.au
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Classic Baby
Angela O'Connell
+61 414223602
www.classicbaby.com.au
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