Midwest Sports and Entertainment, Inc. is Expanding Its Event Marketing Division

St. Louis, MO, July 20, 2011 --(PR.com)-- Midwest Sports and Entertainment, headquartered in St. Louis, MO has been taking advantage of the economy as of late. With more and more companies looking for new and creative ways to generate more business, MSE has had no problems adding to its portfolio of clients.

Most of the new found success has come from the "Corporate Events Division" of the company. Midwest Sports and Entertainment started testing this division over 2 months ago and due to the success of the test, they've created a full-fledged division that specializes in running events at major hospitals, corporations, hotels, and schools throughout the Saint Louis area. The owner of Midwest Sports and Entertainment, Keith Massey, was asked to explain the division and the future he sees for it.

"We essentially created a win/win/win situation for everyone involved," said Mr. Massey. To understand what he is talking about, you must first understand the nature of the business. MSE has a huge portfolio of clients that range from professional sports teams and high end spas to top notch golf courses and restaurants. MSE takes unused inventory from its clients (sporting tickets to games that won't sell out, rounds of golf at off-peak hours, unused rooms at hotels) and repackages the inventory to then resell to the desired demographic. $400 in free baseball tickets for $30 and stuff like that to give you an example. In other words, the client generates new business by having MSE's sales and marketing force create and sell these packages to a demographic that isn't already coming out to the ballpark, spa, hotel, etc.

Obviously, it is a powerful marketing tool, and over the last 2 years, MSE has seen over 300 new clients come into the fold.

So how did the team at Midwest Sports and Entertainment improve on a model that has already seen unprecedented growth over the last 2 years? It's the simplest answer in the history of marketing. Get the product in front of more people. "We started teaming up with hospitals, schools, property management companies, and corporations. We are setting up events at these types of businesses where we are able to sell and market our current clients to the employees, teachers, etc. On top of allowing the employees to take advantage of free sporting event tickets, spa packages, golf and more, we are also able to take a percentage of the sales and give it back to the business itself. It feels good, because many of the companies and hospitals take their percentage and donate it to a local charity or a good cause." Keith Massey goes on to explain that, "We've spent many years trying to find new ways to create exposure and generate new business for our clients. We have done retail work, we've gone business to business, and we've even done massive trade shows, but in all my years in marketing and sales, I have never seen anything with this much potential. I could literally bring in 50 more sales and marketing reps and I still wouldn't have enough people to handle all of the new business this division has generated."

In an economy where so many businesses are struggling to find a way to get ahead, it seems like MSE has found a way to not only help its own clients get ahead, but in the process, help the employees of numerous other business save some money as well. What started as a test, has truly turned into a win/win/win situation for the clients, the customers, and the MSE team. For more information and to read testimonials from some of MSE's clients, please visit midwestsportsandentertainment.net for more information.

You can also find MSE on Facebook.

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