Neoedge is Proud to Announce the Roll Out of the 3rd Customer Loyalty Asia Programme and CRM Summit in Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam, July 22, 2011 --(PR.com)-- Recognizing the continuous changes in consumer behaviour and spending capacity as well as emerging business potentials and pressing challenges in the emerging Asian market, 3rd Customer Loyalty Asia Programme & CRM Summit 2011, carefully researched and organized by Neoedge Singapore, will provide all international and local companies a timely and efficient platform of learning, networking and partnership building for your corporate advantage in the increasingly vibrant and fierce market.

The event aims to tackle:

· Present and future trends and movements of Loyalty and CRM programs
· New market developments and best practices of Loyalty programs
· New trends and innovations for mobile applications and social network/media
· Loyalty and CRM core competencies and development trends
· Understanding the importance of the emotional well being of a consumer versus the practical incentive-based attractions
· Examining the channels and cost of communications
· Churning and retention of customers and generating incremental revenue through Loyalty & CRM
· Understanding how corporate social responsibilities can attract a larger customer base
· Increasing data reliability and utilizing customer analytics to further business objective
· Underlying the best method for customer segmentation – what is the best loyalty program to fit your targeted customers
· Overcoming challenges with the right strategy techniques
· Partnership marketing and value sharing
· Successful marketing activities execution case study

What’s Coming Your Way at this year’s Sessions:
Stand Alone Case Presentations by Key Experts in the Loyalty & CRM arena from various industry background

Open Q & A Portions
Interactive Panel Discussions – Key Themes
Conference Streaming by Key Industries
Pre and Post Conference Workshops
Exhibition Area
One-On-One Sessions with Key Executives in Emerging and Established Markets
Lucky Draw and Champagne Round Table
Awards for Best Speaker, Best Delegate & Chairperson

Confirmed Speakers to date:
Anisuddin Syed, Marketing Development Manager, CRM, Mercator, UAE
Shailesh Sood, VP CRM & Marketing Science, Hilton Worldwide, USA
Pierre-Alain Guillon, CEO/General Manager, F5 Digital Consulting
Scott Ray, Vice President International, LoyaltyOne
Sol Zia, Senior Director, LoyaltyOne
Norlida Abd Manaf, Head-CRM, Sime Darby Property Berhad
Srinivason Uthandaraman, Circle Head–Customer Care, Aircel Cellular Limited
Barna Ahmad, VP CLM Market Operations, Robi Axiata Ltd
Tom Haley, Director of Loyalty Marketing, Staples Inc, USA
Vladislav Us, CEO & Founder, LMC Group, Russia
Antonius Dharsono, Vice President Marketing, Portfolio and Loyalty, HSBC Indonesia
Anshu Sarin, Vice President for Marketing, Kingfisher Airlines, India
Soma Sharma, VP Head Analytical Campaigns & Event Based Marketing, HDFC Bank
Angela Bai, VP Global Account Management, Mastercard Worldwide, China
Jacqueline Collison, Head of Loyalty, Reliance Industries Ltd, India

Pre-Conference Workshop, 26th September, to be led by: LoyaltyOne

“Tapping the Loyalty Vein: Blueprinting, Implementing and Measuring a Solid Customer Relationship Strategy”

Maintaining customer loyalty today takes more than a card and a promise of points and discounts. A solid foundation built on trust, recognition and ground-level understanding is required to ensure your customers settle down with your company. This workshop will show, in three parts, how to plan, build and finally launch an Enterprise Loyalty program that will distinguish your customer relationship strategy from that of the competition. The best part: your return on investment.

Part I - Developing a Loyalty Understanding
Part II - Program Preparation and Pre-Inspection
Part III - Lift Off and Tracking

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