Jim DeWitt Joins Archer as Director of Web Technology

Rochester, NY, July 22, 2011 --(PR.com)-- Archer Communications, Inc., a full-service integrated marketing communications firm located in Rochester, NY, is pleased to announce that Jim DeWitt has joined the team as the Director of Web Technology.

As the Director of Web Technology, Jim is responsible for overseeing the development of websites and interactive applications. His tasks include web development and ongoing maintenance, project planning, database architecture, search engine optimization (SEO), social media integration, and more. Jim’s primary focus is introducing new technology trends and techniques to Archer and its diverse client base.

“Jim has become a highly-valuable asset to our organization,” said Jeff Lennox, President of Archer Communications. “His fresh and innovative approach to web development, paired with Archer’s strategic marketing focus and ROI-driven approach, allows us to provide clients with distinct and exciting Internet marketing programs.”

Since receiving his Bachelor’s Degree in Information Technology from Rochester Institute of Technology, Jim has worked as a full-time developer at RIT, as a web designer at LimeWire LLC, and as an independent development freelance contractor.

Archer Communications, Inc. is an integrated marketing communications firm that specializes in advertising, branding, web design and development, Internet marketing, search engine marketing (including search engine optimization and pay-per-click advertising), media planning and buying, direct mail and email marketing, social media marketing, graphic design, packaging design, exhibit marketing, event marketing, and sales promotion. For more information, visit our website at www.archercom.com.

Contact:
Carrie Tschetter, Director of PR and Client Services, Archer Communications, Inc., ctschetter@archercom.com, 585.261.4805

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