Hotel Industry Stimulus Plan Unveiled to Increase Occupancy Rates in a Down Economy

Las Vegas, NV, July 22, 2011 --(PR.com)-- Many resorts and hotels are currently short on cash and long on unsold rooms - not a good combination in today’s economy. But, there is a way to dramatically increase a resort or hotel chains advertising budget, resulting in more awareness of the property and ultimately more rooms occupied. Through Barter Media Solutions (BMS), this can be achieved without a significant outlay of cash and guaranteed new bookings at full retail room rates.

Barter Media Solutions has announced the roll out of a stimulus plan designed to help resorts and hotels in today's challenging economy. The plan allows independent resorts and hotel chains access to $250,000 to $10 million or more in advertising to help sustain and grow business. The BMS Hotel Industry Stimulus Plan provides companies with a major advertising budget, paid for with guaranteed new sales of room nights that would otherwise go unsold.

With a $250,000 to $10 million advertising allowance for radio, TV, internet, print and much more, BMS' Hotel Industry Stimulus Plan provides companies with an instant advertising budget. Each business day these valuable untapped assets of hotels and resorts go to waste. Due to the state of the current economy, bartering is on the rise within the hospitality industry. It has been revitalized by the need to conserve cash and lower operating costs. In any economy, the intelligent use of barter for advertising allows hotel and resort owners to boost efficiencies, convert their unsold rooms and meeting space into real currency that can be used to purchase major advertising campaigns.

BMS guarantees hotels and resorts will make room night sales at least equal to the amount spent on advertising through their Hotel Industry Stimulus Plan. For additional information on BMS’ Hotel Industry Stimulus Plan and how it can benefit your company please visit www.resortmediasolutions.com

About Barter Media Solutions

Principals Marc Hatch and Jay Greenlees, combined, have almost 20 years experience in the field of barter, media and alternative financing. They owned competing businesses and were friendly competitors for years and in 2008 they joined forces and started Barter Media Solutions to provide an innovative set of financing solutions to meet the growing needs of small to medium sized businesses that are finding it increasingly difficult to get access to funds to meet their advertising, branding and marketing needs.

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