The Jewel Hut - Thomas Sabo Jewellery Launches Asian Themed Autumn/Winter 2011 Collection in London
Thomas Sabo jewellery has launched its Autumn/Winter 2011 collection at an exclusive party in London. The theme for the new collection is the continent of Asia.
Brierley Hill, United Kingdom, July 25, 2011 --(PR.com)-- Thomas Sabo Jewellery has launched its Autumn/Winter 2011 collection at an exclusive party in London.
The theme for the new Asia Collection has been the symbolically rich world of the Far Eastern corner of Asia. The motto for the launch, which took place in the suitably Asiatic surroundings of top London nightspot Bam Boo, was "Pop goes Asia."
The venue provided just the right place for the presentation to the fashion press and national news organisations of the stylish sterling silver collection. The new collection mixes iconography associated with Eastern mysticism with the latest fashion trends from the international catwalks.
One symbol that features frequently in the new collection is the “Great Blessing Symbol,” a symbol that stands for joy, health and long life.
The influential guests consisting of some of the leading writers for Europe’s top fashion journals were able to get an exclusive first peek at the collection which will be making its way towards retailers such as thejewelhut.co.uk in just a few short weeks time.
The guests at the exclusive launch party were able to admire the new Thomas Sabo jewellery designs up-close-and-personal over delicious finger food and exquisite fruit based cocktails. To round off the event perfectly, the press guests were whisked off home in special Thomas Sabo Jewellery-branded rickshaws following the successful excursion into the modern world of the Far East.
The new designs also contain a number of items aimed directly at men. The company has been hard at work over the last few years widening its appeal beyond its core base of female buyers.
The project has been a moderate success, winning acclaim by signing male celebrities such as F1 racing driver Nico Rosberg to act as ambassadors for the brand. The motorsport angle is seen as key to positioning what has been seen as a female targeted product towards the male marketplace.
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The theme for the new Asia Collection has been the symbolically rich world of the Far Eastern corner of Asia. The motto for the launch, which took place in the suitably Asiatic surroundings of top London nightspot Bam Boo, was "Pop goes Asia."
The venue provided just the right place for the presentation to the fashion press and national news organisations of the stylish sterling silver collection. The new collection mixes iconography associated with Eastern mysticism with the latest fashion trends from the international catwalks.
One symbol that features frequently in the new collection is the “Great Blessing Symbol,” a symbol that stands for joy, health and long life.
The influential guests consisting of some of the leading writers for Europe’s top fashion journals were able to get an exclusive first peek at the collection which will be making its way towards retailers such as thejewelhut.co.uk in just a few short weeks time.
The guests at the exclusive launch party were able to admire the new Thomas Sabo jewellery designs up-close-and-personal over delicious finger food and exquisite fruit based cocktails. To round off the event perfectly, the press guests were whisked off home in special Thomas Sabo Jewellery-branded rickshaws following the successful excursion into the modern world of the Far East.
The new designs also contain a number of items aimed directly at men. The company has been hard at work over the last few years widening its appeal beyond its core base of female buyers.
The project has been a moderate success, winning acclaim by signing male celebrities such as F1 racing driver Nico Rosberg to act as ambassadors for the brand. The motorsport angle is seen as key to positioning what has been seen as a female targeted product towards the male marketplace.
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Contact
The Jewel Hut
Rich Jarrott
01384 78379
www.thejewelhut.co.uk
Rich Jarrott
01384 78379
www.thejewelhut.co.uk
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