The Natural Shopper Branches Into Hot Sauce Market

Egg Harbor, WI, July 25, 2011 --(PR.com)-- For over 10 years The Natural Shopper has led the way with its combination royal jelly products, providing effective and inexpensive combination beehive supplements such as its award winning Total Bee Plus. Whilst Royal Jelly and other beehive products are renowned for increasing energy and improving vitality, they are of course limited in their range of appeal. Embarking on its own extensive research into the health benefits of capsaicin, a substance found in hot chile peppers, The Natural Shopper has now embraced the positive findings by introducing a line of hot pepper sauces. Rather than formulate capsaicin tablets or capsules, the owner decided it would reach a wider range of people if the capsaicin were delivered as a food product, with other potent antioxidant ingredients like apple cider vinegar, fresh fruit and vegetables. The first products to enter the line are a Golden Habanero pepper sauce and a Bhut Jolokia pepper sauce, both with an extremely high natural capsaicin content. As with most organic substances, it is important that the process for turning hot chiles into a bottled sauce is done in a way which protects the nutritional content of the raw ingredients. It is in this area that the company has called on its expertise in handling products such as royal jelly, where it is processed with live enzymes intact.

“We're excited about this new venture,”remarked the owner of The Natural Shopper, Carl Hruza. “Whilst we still plan to maintain our bee product processing, the hot sauce takes us in a direction where we can make contact with the masses, and introduce the benefits of capsaicin to a potentially large number of people.”

Plans are in the works to introduce the first hot sauce containing bee pollen and royal jelly later this year, an exciting and potentially profitable project for this small family run operation.

To learn more contact Carl Hruza at carl@thenaturalshopper.com or visit www.thenaturalshopper.com

###