Innovation Direct™ Looks Ahead to ERA D2C Convention 2011

Miami, FL, July 27, 2011 --(PR.com)-- Innovation Direct™, a South Florida leader in invention and patent licensing now in its 15th year, is pleased to announce that it will kick off its 4th quarter trade show itinerary for 2011 by attending the leading event in the prolific direct response industry, the ERAD2C Convention. This year’s proceedings will take place September 13th-15th at the exclusive Wynn Hotel in Las Vegas, a venue befitting the importance and ambiance of this always terrific event.

Over the years, Innovation Direct™ has successfully networked and made inroads with many of the leaders of the direct response and infomercial world at ERA, and overall, the show has proven to be perfectly in synergy with the company's mission of connecting products to partners in industry that can potentially bring them to market. By its very nature and design, the direct response area is one that relies on innovation and new products on a daily basis in order to stay relevant and profitable, and Innovation Direct™ is capable of offering a consistent stream of patented and patent pending inventions to these companies.

"ERA, perhaps more than any other show, is the event where inventions and new products are considered indispensable and are particularly desired," commented Juan C. Blanco, Innovation Direct's Director of Product Licensing. "We are pleased to be able to say that we've established many significant relationships with companies at this show over the years, and we certainly expect another positive experience in 2011."

As per the official ERA D2C website, last year’s event attracted almost 4,000 industry professionals, with the 2011 version expected to match or exceed that total. Industry giants such as Sylmark, BJ Global Direct, and Idea Village are expected to be participants, along with many other well known and successful companies. Innovation Direct™ staff meanwhile, will be on hand to forge new relationships and solidify previously established ones with as many potential licensees for products on its roster.

About Innovation Direct™: Innovation Direct™ is a Miami, Florida-based leader in the field of intellectual property and new product licensing now in its 15th year of serving the inventor community.

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