Singletracks Founder Willing to Change His Name for a New Mountain Bike

Durham, NC, March 28, 2007 --(PR.com)-- Singletracks.com founder and owner Jeff Barber is willing to change his name for a new mountain bike – his online screen name, that is. Jeff's current screen name, trek7k - an homage to his current mountain bike – appears on the popular mountain biking website a whopping 180,000 times.

"This is really a unique opportunity for a mountain bike brand to get serious grassroots exposure in the online cycling community," says Barber. "Banner ads are okay at building brands but product placement and endorsement are so much more powerful in reaching today's consumer."

While building singletracks.com, Barber rode more than 130 mountain bike trails from California to Greenland and spent four-years living and riding in Colorado. Aside from the occasional rental bike ridden in an exotic location like Greenland, Jeff stayed true to his Trek 7000 hardtail over thousands of miles of trail.

In addition to changing his screen name, Jeff is also offering half a million banner ad impressions on singletracks.com and up to four blog posts about the new bike. Singletracks.com receives more than 40,000 unique visits from mountain bikers around the world each month and boasts more than 18,000 registered members. The bike-for-online-promotion deal is valued at more than $4,000.

"Beyond the quantitative stuff like impressions and clicks that marketers like to track, this promotion is really about branding. The opportunity to get your brand talked about and in photos and videos that are seen by tens of thousands of target customers is pretty special."

Interested mountain bike brand managers should submit their proposals to info@singletracks.com by May 1, 2007 for inclusion in the selection process.

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