Sportsbook Guardian Launches Betting News and Bookmakers Review Site

London, United Kingdom, July 29, 2011 --(PR.com)-- Summer 2011 has seen the launch of Gambling Guardian. The www.gamblingguardian.com blog portal comprises five different areas, namely the flag ship www.sportsbookguardian.com and burgeoning sites for poker, casino, bingo and financial spreadbetting.

The site was originally set up by Alex Lafferty and Chris Denny, two friends who for many years have shared a passion for betting and that met whilst working together in the gambling industry. Alex is a sports fanatic who when not playing tennis or football is watching it. Chris is an inveterate jumps racing anorak, normally found either buried in the Racing Post newspaper or blogging away about his bets at Plumpton and Newton Abbot. At the time of launch the Gambling Guardian team has grown with the acquisition of budding female poker player Dita. Just like Alex and Chris, she has an established track record of blogging about gambling.

The team blog about sports betting, funny sports stories and give guidance about the confusing world of online gambling. In particular the team make sure to caution readers about the pitfalls of betting with untrustworthy online sites that don’t honour bets.

The passions of the team are betting and blogging but Gambling Guardian is also a bit of a cottage industry and the site is kept going from adverts by betting companies. At present advertisers include William Hill, Ladbrokes, Betclic, Bet365 and Unibet. However the team don’t waver from a stated goal to provide impartial advice pointing readers to sites where they personally bet with. Gambling Guardian’s reviews and blogs help to offer advice about which gambling sites are reputable, and offer the best value to bettors.

In addition to regular site content updates, a weekly newsletter is now sent out from Sportsbook Guardian, and hundreds of people have already signed up. As advertising revenue grows the group will be spending an ever increasing time on the blog portal and are actively looking for new bloggers to have residency on the fledgling casino and financial betting sites. The Gambling Guardian team are also very social media focused and welcome feedback via Twitter on @SportB_Guardian.

About Sportsbook Guardian.
The company’s limited name is Online Guardian Ltd. (company# 7101551), and they have an office in North London. The Sportsbook Guardian brand sits under the larger Gambling Guardian portal (www.gamblingguardian.com) and the company also has sites focusing on poker, casino, and bingo.

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