Cross-Strait Yellow Pages Alliance Among Taiwan, Shanghai, Hong Kong and Macau

Taipei, Taiwan, July 30, 2011 --(PR.com)-- Taiwan’s Chunghwa Yellow Pages, Shanghai Bell Atlantic Yellow Pages, PCCW, and Directel Macau today jointly announced in Taipei the signing of a ground-breaking cross-strait Memorandum of Understanding (MoU) to form a strategic alliance to promote Yellow Pages business in the Greater China region.

Cooperation among the telecom services providers under the MoU will establish the world’s leading cross-border telecom and media platform for businesses.

Mr. Chang Shaio-tung, President of Chunghwa Telecom, said, “The alliance will link together the most comprehensive databases, as well as their unique distribution channels, of the four places, thereby forming an effective cross-strait business and media platform through which companies may distribute their messages and create business opportunities.”

The four companies reached a consensus in February to promote their Yellow Pages through strategic cooperation in the Asia-Pacific region. As part of their initiative, they will jointly launch Yellow Pages service via different media platforms, and host Chinese forums to facilitate industry exchanges.

Mr. Zhan Mao-yin, President of China Telecom Group Yellow Pages Information, a shareholder of Shanghai Bell Atlantic Yellow Pages, said, “The Yellow Pages information and media distribution will vigorously expand its content and coverage and become a powerful multi-platform, omnipresent brand.”

Mr. Chen Shyh-yung, Chairman of Chunghwa Yellow Pages (International), said, “In addition to the cross-strait economic and trade circles, we will further expand the alliance and actively explore business opportunities with our peers in the region.”

Mr. Ben Luk, Senior Vice President of Advertising and Interactive Services (SME Business Solutions), PCCW, said, “We are pleased to jointly promote the Yellow Pages market with the major service providers in the Greater China region. This ground-breaking alliance will offer Yellow Pages customers greater business opportunities, and enable business travelers and tourists to access business information more conveniently and therefore is a win-win solution to all.”

According to the MoU, the telecom services providers will launch the yptrade.com portal in the fourth quarter this year and a Business & Tourism Yellow Pages in Simplified Chinese, Traditional Chinese and English before the end of this year.

yptrade.com will combine business databases from Taiwan, Hong Kong, Shanghai and Macau, allowing users to search information about businesses in these places. Chunghwa Yellow Pages will be responsible for the overall planning of the Business & Tourism Yellow Pages, which will penetrate international/business hotels in Shanghai, Hong Kong and Taiwan with more than 150,000 rooms. It will be printed in Simplified Chinese, Traditional Chinese and English with a circulation of 150,000 copies – one of the most widely circulated publications focusing on businesses and tourism in these cities.

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