3-Day Traverse City Cherry-Roubaix Delivers Aug 13 Old Town Crit Races and Promotes Prostate Cancer Awareness

Traverse City, MI, August 07, 2011 --(PR.com)-- Old Town Traverse City is electric with cyclist racing and audience fun on Saturday, August 13, the second day of Cherry-Roubaix presented August 12-14 by Garan, Lucow, Miller, P.C. Thrilling Old Town Criterium races begin at 11 a.m. on Saturday and wind through the neighborhoods of historic Traverse City where a short section of cobblestone dares cyclists in traditional European racing style. The Cherry-Roubaix Old Town Crit satisfies spectators with front row seats as cyclists roar by in close range. Excitement builds as technical racers fly around tight corners and sprint for prizes. In an afternoon designed for fun, Cherry-Roubaix rounds out Saturday events with a Kids Fun Ride sponsored by GTOC at 3 p.m. and the crazy Cruiser Classic “pass-the-pie” relay sponsored by Jolly Pumpkin at 4:35.

Capping weekend events on Sunday, August 14 with the Michigan Bike Race Association and USA Cycling 2011 State Road Race Championship, the high-energy 4th Annual Cherry-Roubaix also features attention on health advocacy issues throughout the three-day event including a Charity Ride on Saturday morning to benefit Munson Women’s Cancer Fund.

Also on Saturday to promote Prostate Cancer Awareness, Cherry-Roubaix will give away four high-performance Fizik bicycle seats to Old Town Criterium Prime winners. In addition, signature blue “Us TOO” International Prostate Cancer Education and Support Network wrist bands and information will be available free to participants and spectators at the Cherry-Roubaix "Huntington Village", an Old Town outdoor venue including interactive exhibits from supporters like Specialized Bike, NW Michigan Red Cross, Kidz Art, Brick Wheels, City Bike Shop, Benjamin Twiggs, Very Big Bikes, and Grand Traverse Pie Company along with Children’s Advocacy Center. For racers, the Cherry-Roubaix Old Town Crit bike seat giveaway is sponsored by Bay Area Urology, Byte Productions and the Traverse City “Us TOO” chapter with a goal to remind men to get checked for prostate cancer and increase awareness of this condition that according to the American Cancer Society will affect nearly 241,000 additional men in 2011 with newly diagnosed cases of prostate cancer.

The American Cancer Society at http://www.cancer.org/Cancer/ProstateCancer currently reports that other than skin cancer, prostate cancer is the most common cancer in American men. The latest American Cancer Society estimates for prostate cancer in the United States for 2011 include about 240,890 new cases of prostate cancer will be diagnosed, and about 33,720 men will die of prostate cancer. About 1 man in 6 will be diagnosed with prostate cancer during his lifetime, and prostate cancer is the second leading cause of cancer death in American men, behind only lung cancer. Get more facts about Prostate Cancer from American Cancer Society: http://www.cancer.org/Cancer/ProstateCancer.

Discover and Attend the Cherry-Roubaix Old Town Crit: http://www.cherry-roubaix.com/crit.php.

Learn more about Us TOO International Prostate Cancer Education and Support Network: http://www.ustoo.com

The three day Cherry-Roubaix in the shoreline beach communities of Traverse City, Old Mission Peninsula and Leelanau County continues to gain momentum and national attention as a cycling destination and family vacation value. The 4th Annual Cherry-Roubaix, August 12-14 in Traverse City, includes Downtown Sprints, a Charity Ride from downtown Traverse City out Old Mission Peninsula to benefit Munson Women’s Cancer Fund, Old Town Criterium, Kids Fun Ride, Cruiser Classic and the State Championship Road Race in adjacent Leelanau Peninsula. Cherry-Roubaix is also the proud anchor event of the Third Coast Bike Festival.

Find maps, registration information, a downloadable media kit and Cherry-Roubaix updates at http://www.cherry-roubaix.com or call John Sohacki, Event Director at 231-342-2003, email: john@cherry-roubaix.com. “LIKE” Cherry-Roubaix on Facebook: www.facebook.com/cherryroubaix

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