New Performance Underwear Encases Men’s Precious Cargo for Ultimate Protection

Portland, OK, August 11, 2011 --(PR.com)-- Call them what you will. “The boys,” “The package,” “The family jewels.” Regardless of the euphemism, the fact remains that a man’s most cherished anatomy requires protection – especially when high-performance activities are concerned.

RUEZ Performance Underwear to the rescue.

RUEZ is a new collection of high-performance underwear that offers a unique protective design unlike any Ironman, triathlon, or distance pursuit garment on the market today. Available in both boxers and briefs, RUEZ constructs compression-style foundations engineered with a special “Performance Pouch” that separate and protect men’s most vulnerable body parts.

RUEZ’ unique Performance Pouch creates a barrier that reduces skin-to-skin chafing, while adding a breathable layer that keeps the body warm in the winter and comfortable in the summer.

Designed with minimal seaming to reduce chafing, these body hugging (but non-restrictive), wicking boxers and briefs are constructed from 85% polyester and 15% spandex. A roll-resistant waist band ensures additional comfort for long events or activities requiring cross-plane motion.

Each pair of RUEZ performance boxers are outfitted with a Personal Pocket in back, to securely store room keys, ID, credit cards or other necessities.

RUEZ Performance Underwear (MSRP: $28.00 - 30.00) currently is available through sporting goods retailers in the Pacific Northwest, with global domination in its sites. Consumers also may purchase RUEZ gear – available in men’s sizes Small through XL – through the company’s web site at www.RUEZUnderwear.com.

ABOUT RUEZ
RUEZ Performance Underwear was created by Chris Varney, an athlete who decided that sticking to a training regimen shouldn’t mean having body parts stick to each other. RUEZ is designed with an innovative Performance Pouch that separates and protects men’s body parts during high-endurance events including running, cycling, triathlons and other activities, but are comfortable enough to be worn all day. For more information, visit www.RUEZUnderwear.com.

###