Lights, Camera, Action... Fashion's Night Out Celebration in Downtown Riverside

Riverside, CA, August 14, 2011 --(PR.com)-- Fashion’s Night Out (FNO) is a fashion and shopping extravaganza event that was first launched in New York three years ago and has since expanded to include: Los Angeles, Atlanta, Houston, Milan, Paris, London, Lisbon and now historic downtown Riverside joins the list of participating cities. FNO — collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York, and participating cities — is intended to restore consumer confidence, boost the industry’s economy and put the ‘fun’ back in shopping.

FNO Downtown Riverside Celebration takes place Thursday, September 8th and is expected to draw thousands of fashionistas from all over the Inland region to celebrate the art of fashion and enjoy the unique shopping experience of downtown Riverside. An array of various activities include specials at local businesses, in-store retail promotions, entertainment, meet and greet of local fashion designers, product sampling, demonstrations, drawings, special guest appearances and more.

FNO Downtown Riverside Celebration will formerly launch with a Main Street Fashion Show produced by The Art Institute of California-Inland Empire in the Civic Plaza block on Main between University and Mission Inn and showcasing the latest fashion trends from 6-7 p.m. A special surprise opener of the Fashion Show will feature some of Riverside’s notable ladies. Confirmed special celebrity guests include the beautiful and talented Lisa Foiles, former Radio Disney child star who starred in Nickelodeon’s “All That” and can be seen in an upcoming thriller “Shiver”. Also, KGGI radio personality, Evelyn Erives and the promotion team will be in on hand to meet and greet the audience.

Fashion treats await attendees from 4-9 p.m. as they are invited to pop in and out of boutiques and salons for FNO retail specials, beauty makeovers, how-to’s, product sampling music and more at the following participants: Boyd’s on Main, Delights and Invites, Cruz Custom Tailors, Magnolia’s, Mardon Jewelers, Mission Galleria, MP Couture, Mrs. Tiggy Winkles, The Parrott/T. Elliott Studio, Toni Moore Clothing, Purple Tiger Couture, Soul Dout Clothing and Accessories, Wendie Monrroy on Main, House of Flames, Don Carlos Hair Design, Old Glory, and Manhattans of Riverside Salon and Spa (who are also the official stylists for the Main Street Fashion Show).

Entertainment can be enjoyed throughout the event on all four blocks including jazz, vocalists, dance performers and more. Attendees can also feel like a star for a day by taking photos on the red carpet at the photo station located in the Civic Plaza block. Programs will be distributed detailing full information on the event activities.

In addition, Fashion Alley located in the Culver ArtsBlock on Main Street at Ninth will have a select number of vendors with fashion merchandise such as handmade jewelry, artisan items, apparel, shoes and more.

The celebration continues from 9-11 p.m. with drink specials, entertainment, DJs and more at the following after party locations: Phood on Main, Crescent Jewell, Menagerie, Worthington’s Tavern, The Hideaway Bar, and Back to the Grind.

FNO Downtown Riverside sponsors and hosts include Riverside Downtown Partnership, The Art Institute of California-Inland Empire, and media sponsor 99.1 KGGI Radio. For more information contact Natasha Ferguson at 951.341.6550 or Phyllis Clark at 951.288.4375. Visit RiversideDowntown.org or facebook /fashionsnightoutdowntownriverside and Twitter @ FNODowntownRiv.

About Fashion’s Night Out
Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On September 8, 2011, in response to overwhelming demand, Fashion’s Night Out will return to New York City and over 100 cities nationwide to highlight fashion and support retail with exciting events that include designer appearances, celebrity guests, fashion shows and musical performances. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. For more information visit fashionsnightout.com, or join us on Facebook and Twitter (@fnonyc, #FNO).

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