AdTotum to Include Buy.com Items in Display Ads

London, United Kingdom, August 17, 2011 --(PR.com)-- Products from Buy.com will soon be included in AdTotum’s online display ad item inventory. Ads featuring these products will appear to American users on high traffic websites.

The Internet Superstore™, Buy.com features millions of products including music, movies, computer hardware, books, sporting goods, software to electronics and more. Buy.com was named one of the Top 100 websites by Internet Retailer in 2009, one of the best places to buy consumer electronics in the “21st Annual Shopper’s Choice Awards” in 2006, and one of the top three “Best Online Shopping Experiences” by Blast Radius in 2006. The site offers a Low Price Guarantee so users are assured the best deals year round on a vast selection of products.

As a revenue generation solution, for high traffic websites, AdTotum works across all page views by all visitors to provide a complete solution for publishers. AdTotum’s systems and genetic algorithms analyze and scale to the behaviour of millions of users, predicting what they need next, resulting in a CPM (revenue per thousand impressions) that increases over time and high traffic volume rather than burning out. AdTotum effectively monetizing entire high traffic sites, showing high click through rates across all impressions and out-performing standard banner ads and other smart ad systems.

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