Ludo, LLC Hopes for Another 1980 Miracle on Ice

Boca Raton, FL, August 19, 2011 --(PR.com)-- No, the U.S.A. is not playing the Soviet Union in the semi-finals of the Olympics. However, Ludo, LLC, a kids' candy manufacturer is up against The Hershey Company and Just Born, Inc. (manufacturer of Peeps) for the 2011 Best New Product (non-chocolate category) award.

"CSP Magazine, an industry leading publication, is sponsoring the award and Ludo is honored to be considered," states Jay C. Pearlman, the founder and president of Ludo. "This is something we have never been selected for despite our success over the past ten years in the candy category. It is nice to see a smaller company like ours receive this recognition."

Ludo's Bubble Corn which was chosen as a finalist as a miniature, retro-styled popcorn container filled with 60 grams of bubblegum and is the brain-child of Pearlman. "From the moment the idea was developed to having it in our warehouse was only five months," explains the Boca Raton resident. "It is one of the simplest items Ludo has put in the marketplace from a design perspective. Yet, the simplicity of the item is actually what makes it so adorable."

Ludo, which means to play in Latin, is all about fun and making consumers smile. The interactive candy manufacturer was launched in 2001 and has been creating unique kids' candy products since its inception. Some of its other products include Candy Foam, a foaming liquid candy, Bubblegum Cane, a giant candy cane made out of bubblegum, Bon Bon Boxing, an extending boxing glove on top of a tube of candy, and many others.

"We have shipped just about every major retailer and have had a tremendous amount of success in accounts that are not traditionally known for toy candy," says the smiling entrepreneur. Some of those unique accounts include Cracker Barrel, Justice, Old Navy, Claire’s, etc.

Pearlman was born and raised in Cleveland, Ohio. He graduated from The Ohio State University with a triple major in marketing, finance and logistics. While he did know at a very young age that he would be an entrepreneur, he never thought it would be as a toy or candy manufacturer. "I would have loved being an automobile manufacturer. However, I knew that was so unrealistic due to the capital requirements. Life as Willy Wonka isn't so bad," Pearlman says jokingly.

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For additional information about the award please contact CSP Magazine.