LicenZing LLC Makes Waves in the Surf Industry, Creates a Gem out of Fashion, Makes Sweet T-shirts, Rocks Out the Paper World and Much, Much More

San Rafael, CA, October 12, 2005 --(PR.com)-- Brand recognition is paramount in any business development. That is the target of LicenZing LLC, a San Rafael-based consulting agency specializing in brand licensing and marketing. LicenZing, created 2 years ago, already boasts 8 exciting clients in diverse businesses including rock n roll art, teen apparel, fitness and yoga, extreme towels, junior fashion, female surf and character art. The businesses range from small, new ventures, to well-established multimillion dollar companies.

Molly Robbins, LicenZing’s president, was born and raised in Mexico City and was educated in the United States. Molly’s experience includes working with Levi Strauss & Co., bebe® and All Access Apparel. After 15 years of developing “in house” licensing and brand building programs, she created and launched LicenZing LLC. ““This has been one of the most fun experiences in my life!” says Molly, “ I truly enjoy the challenge of building and creating a brand.”

After the experience of branching out on her own, Molly has had success working with other female-owned businesses: Zinc®, Yoga Force® and Surf Diva ®. As an example, The Surf Diva Surf School was established by twin sisters Izzy and Coco Tihanyi in 1996 to teach women the sport of surfing. In 2004 they opened a surf boutique in La Jolla, selling surfboards, surf accessories and clothing. Since then, LicenZing has expanded Surf Diva into a junior apparel line, swimwear and stationery. The brand expansion is just beginning! LicenZing will position the Surf Diva brand in footwear, sleepwear and home furnishings among many other categories.

LicenZing also enjoys working with local brands such as Tactix ™ and Rock-Out Books®. Rock-Out was started by renowned San Francisco photographer Jay Blakesberg. Jay photographs rock stars and bands and digitizes them into unique art images. LicenZing negotiated agreements between Rock-Out Books and CR Gibson, one of the nation’s largest stationery and scrapbook manufacturers. Rock Out art will now be sold in scrapbooks and kits including journaling tags, mattes and stickers along with actual guitar strings, guitar picks, fun plastic guitars, stars, and music note embellishments; products ideal for the “rockin” kid or mom who no longer wants the pastel or floral backdrops.

LicenZing LLC is a consulting agency specializing in brand licensing and marketing. The agency offers clients a reliable resource for strategic brand and business development, as well as market and retail development. This focus combined with extensive experience and expertise allows LicenZing LLC to deliver meaningful results that will be seen in the bottom line. Visit LicenZing’s website at www.Licenzing.com to find out more about this dynamic company.

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