FinancialForce Customer, U.S. News & World Report, Present at Dreamforce '11

San Mateo, CA, September 19, 2011 --(PR.com)-- FinancialForce, the cloud applications company, today announced that FinancialForce for Media customer U.S. News & World Report spoke at Dreamforce ‘11 in a session titled, “Inventory, Traffic, and Billing Integration Success Stories.” U.S. News & World Report managers discussed the benefits of integrating pipeline management, ad server activity, and billing applications to help transition from print to digital media. The session was scheduled for September 1 at 2:00pm PT and included presentations from salesforce, Facebook, Inc. and Austereo Group Limited. Details are as follows:

Who: Gregg Vivolo, Salesforce; Melissa Telzer, Salesforce; Karen Chevalier, U.S. News & World Report; Yingjie Shu, U.S. News & World Report; Phyllis Panza, U.S. News & World Report; Ross Forgione, Austereo Group Limited; Todd Miner, Facebook, Inc.

What: Media focus on success stories connecting sales cloud to inventory, traffic, and billing systems

Where: San Francisco InterContinental, 888 Howard Street - Grand Ballroom AB

When: Thursday, September 1, 2:00pm - 3:00 pm PT.

The U.S. News & World Report management team talked through the current challenges faced by the media industry and U.S. News’ desire to increase efficiency and shorten the billing cycle through integrated booking and billing for advertising campaigns. By integrating Salesforce CRM, ad servers and FinancialForce Billing in the cloud, the company has gained unprecedented efficiency and complete account visibility through all stages of the online advertising sales, ad serving and billing cycle.

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