Hip Digital Inc. to Offer eBooks and Audiobooks from OverDrive®

Menlo Park, CA, September 02, 2011 --(PR.com)-- Hip Digital Inc., the leader in social rewards and promotions with premium content, is pleased to announce the signing of a licensing agreement with OverDrive® - a leading, multichannel digital distributor of eBooks, audiobooks, and other digital content. The deal will provide Hip Digital’s international customers with access to more than 200,000 eBook and audiobook titles from a variety of major publishers. Hip Digital will initially offer OverDrive content in the United States beginning in September, with plans to extend to Canada and the United Kingdom in 2012.

“OverDrive is always looking for new ways to create opportunities for exposure and revenue for the publishers in our catalog,” commented Erica Lazzaro, OverDrive’s General Counsel and Director of Publisher Relations. “Hip Digital’s broad customer base will propel content supplied by OverDrive into the new digital promotions and social rewards space, which means significant new possibilities for us in this sector,” Ms. Lazzaro added.

“In a very short time eReaders and Tablets have re-defined the book reading world,” explained Josh Gertz, vice president, marketing/content, Hip Digital. “eBooks are a high value reward that is sure to be top on everyone’s holiday list this year and we are excited to be able to enhance our offerings with this significant partnership.”

Most recently, Hip Digital added to its industry-leading portfolio of content in a deal signed with Mobile Streams®, adding the Appitalism.com catalog of product.

About Hip Digital Media
Hip Digital Media is a leading social rewards and digital promotions company with offices in Menlo Park, Dallas, Atlanta, Vancouver and Toronto. Hip Digital licenses content and builds technology that enables innovative turn-key customer experiences for Fortune 500 brands and online media companies. Experience Hip Digital’s suite of services at www.hipdigitalmedia.com, follow us on Facebook and on Twitter @HipDigitalMedia.

About OverDrive
OverDrive is a leading multichannel digital distributor of eBooks, audiobooks, music, and video. We deliver secure management, DRM protection, and download fulfillment services for hundreds of publishers and thousands of libraries, schools and retailers serving millions of end users. Founded in 1986, OverDrive is based in Cleveland, OH. Visit www.overdrive.com for more information.

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For more information on Hip Digital Media Inc. or an interview, contact Susan Willemsen, Lauren Cohl or Daliah Hijazi at The Siren Group Inc. Tel: (416) 461-5270. Fax: (416) 778-9047. E-mail: info@thesirengroup.com, www.thesirengroup.com or on Twitter @thesirengroup.