Google Panda/Farmer Helps Improve Local Business Internet Marketing of Melbourne Search Engine Optimisation Methodology

Melbourne, Australia, September 10, 2011 --(PR.com)-- The new Google Panda algorithm means that low quality content on a website will denigrate the search engine rankings, and therefore have an adverse effect on website traffic. Google Panda also uses various statistics based on the user experience for a website. For example: how long the visitor stays on a website and how many pages that a visitor stays on a website.

In essence, if the website is engaging the visitor and they stay on the website for a long time and view multiple pages from the same website, then the website will rank highly. Conversely if the visitors to a website do not stay there for long and move off quickly, then the website will not rank highly and will get fewer visitors.

Content still king?
Yes it is, but it must be high quality content and not junk that is generated purely to get backlinks to a website.

Using the internet to drive new business is not a new concept, but Local Business Internet Marketing of Melbourne have decided to continue to utilise the basic SEO techniques of web page optimisation as well as link building techniques such as article marketing. The main difference in the Article marketing process will be ensuring that articles are of a high quality and contain substantial information that makes the article informative and useful to the reader. Local Business Internet Marketing of Melbourne have also incorporated more consideration for optimising websites to cater for the Smartphone revolution. It is well known that the number of internet devices used in Australia is expanding at an incredibly rapid rate, primarily because of the increased uptake of using Smartphones, such as the Apple iPhone to search the internet having a significant effect on the way that businesses attract and engage new customers.

Local Business Internet Marketing of Melbourne have a unique 3 step process that helps ensure that the Local Business Internet Marketing of Melbourne website will rise in the search engines, assuring their clients of more traffic. The 3 step process consists of.:

1. Getting Noticed.
2. Engage the Visitor and finally
3. Convert the visitor to a paying customer

Getting Noticed.
The essential part of getting noticed is to make sure that the Local Business Internet Marketing of Melbourne website is on page one of Google for its chosen search terms. To do this Local Business Internet Marketing of Melbourne utilises 2 main techniques.

1. Web site optimisation and
2. Article Marketing

Website optimisation is where the content of the website is evaluated and modified to ensure that the visitors experience is rated highly by Google. To achieve this, the content must be of high interest to the visitor and engage the visitor so that the visitor stays on the website for a long time and explores multiple pages o the website

Article Marketing is a process of creating high quality, engaging articles that are distributed to various websites for publication to provide the much needed back links to ensure that the clients website rises up the search engine rankings.

Engage The Visitor
Local Business Internet Marketing of Melbourne have had considerable success in email marketing, a technique whereby visitors to the clients website sign up to receive content only available from that website. Again, it is absolutely vital that the content that the visitor receives is unique, and of high quality and informative, so that the visitor is getting value for money (in this case) no money changes hands, but the registered user is now receiving valuable information that will help with the particular problem that they need to solve. For instance the content may be a mini course on "the 5 things you need to know to drive more customers to your door."

Their clients can be confident that by having Local Business Internet Marketing of Melbourne as their internet marketing department will ensure higher exposure on the internet, leading to more customers, sales and importantly a better profit.

Local Business Internet Marketing of Melbourne are based at 102 Valley Parade, Glen Iris Vic 3146 and service metropolitan Melbourne. You can contact Local Business Internet Marketing of Melbourne on (03) 9077 1209 or visit Local Business Internet Marketing of Melbourne.

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