Touch Scale Makes the Perfect Stocking Stuffer

Heys USA, leading travel goods manufacturer and inventor of "The World’s Lightest Carry-On" announces "The World’s First Digital Touch Scale for Luggage."

Weston, FL, September 19, 2011 --(PR.com)-- Heys USA Group’s Touch Scale is a patent-pending, ergonomically-designed, easy-to-use, touch screen technology scale that will help travelers avoid excess baggage fees. This perfect stocking stuffer for the holidays is a great selling travel accessory from the leaders in lightweight, hard side luggage manufacturing. Touch Scale comes to market after the scientific development process tapped into all the latest technology. “It all began with medical consultants advising us on proper lifting techniques when weighing luggage,” noted Harry Sheikh, Heys USA Group President/CEO. “Our expert design team took that information and translated it into the intelligent design of a tiny luggage scale that incorporates the latest touch screen technology into a product that fits conveniently into the palm of your hand… and saves you money!”

“When consumers use this scale along with proper lifting techniques,” Sheikh added, “they will save money on excess baggage fees and experience less back strain when weighing their luggage. The elegant low profile form of Touch Scale is ergonomically-designed to fit comfortably in one hand, or be held with both hands to weigh heavier bags,” Sheikh continued. “This is a ‘must-have’ tool for every airline traveler.”

Touch Scale also features a fast weight auto-lock that changes the readout color from blue to red when weight of the bag has been determined. The rubber-coated hook protects luggage or any other items being weighed. Touch Scale has a simple LB/KG conversion for use all around the globe. And there is a 60-second auto shut-off to save battery life.

About Heys USA
Heys USA Group is a global travel goods manufacturing company whose vision is fashion, innovation and excitement through high-quality products at affordable prices. Heys USA is one of the strongest consumer branded, travel goods franchises in the world, with a global brand portfolio that includes Heys, Travel Concepts, Crown Edition, Intus, Heys Britto Collection, Disney, Heys Fazzino Collection, and Raku. Its products are sold in over 28 countries across six continents. Heys USA’s Crown XX carry-on was named "Best Bag for Traveling Light" by INC. Magazine in 2010, recipient of the 2009 Product Innovation Award by the Travel Goods Association, and an award winning leader of hard and soft-sided luggage, travel bags and business cases. EcoCase was named by The Oprah Magazine – "the O list" as a favorite of Oprah and her team. Heys USA’s BioCase was named by Popular Science Magazine as a Must-Have product in June 2009. Southwest Airlines’ SPIRIT MAGAZINE called Heys’ Xcase “The bag to get you there in style.” The 20” Xcase was recently chosen as the official bag of the Annual Emmy Awards and the Dr. Phil Holiday Special, and Heys sponsored the 2011 Critic’s Choice Awards Official After-party. Headquartered in Weston, FL, Heys USA Group also operates a Fifth Avenue showroom in New York City to accommodate buyers from all channels of distribution. For more information visit www.heysusa.com.

Heys USA Media Relations:
Marcy Schackne - Chief Marketing Officer
Direct Line: 954.843.9844 I Direct Fax Line: 954.843.9644

Paige Weinstein - Social Media Coordinator
Paige.Weinstein@heysusa.com
Direct Line: 954.843.9831

Facebook.com/HeysUSA
Twitter.com/HeysUSA

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Heys USA
Marcy Schackne
954-843-9844
heysusa.com
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