Meade Introduces First Full Color Handheld Multimedia Guide for Sky Exploration
Irvine, CA, April 12, 2007 --(PR.com)-- Meade Instruments Corp. (Nasdaq NM: MEAD), today announced the launch of its newest product, mySKY™, the first integrated, full color, easy-to-use, handheld multimedia guide for sky exploration.
“Since its founding in 1970, Meade has built a reputation for creating innovative products that deliver high quality and value to sky explorers of all ages,” said Steve Muellner, CEO and president of Meade. “We have continued that tradition with mySKY™ which offers users a unique, full color and feature-rich viewing experience unlike anything ever seen before.”
With a full GPS auto alignment system, mySKY™ is ready to use right out of the box and requires no knowledge of astronomy. Featuring a full color, 480x234 pixel LCD display, and ergonomically designed to be easy to hold and operate, mySKY™ can identify and explore the more than 30,000 astronomical objects contained in its standard database. In addition, unlike anything else on the market, mySKY™ includes full multimedia presentations, video, audio, and text to enhance the user’s experience. In addition, and perhaps just as important, mySKY™ is also fully compatible with Meade AutoStar™ enabled telescopes, providing a user the ability to move a telescope from controls on the mySKY™ device.
“mySKY™ is the first of several new products that we plan on introducing in the future that are purposely designed to make our products more accessible to the average consumer,” said Muellner. “Early response to this new product from our retail and dealer partners has been very positive and with a full scale consumer marketing campaign underway later this spring, we expect the mySKY™ product line to become a significant contributor to the Meade business in the long-term.”
Meade’s new mySKY will be available to consumers beginning in May. To preview the mySKY experience and to find out more information, go to www.meade.com/video/mysky/. For more information on other Meade telescope products and to find a Meade dealer near you, go to www.meade.com.
ABOUT MEADE INSTRUMENTS
Meade Instruments is a leading designer and manufacturer of optical products including telescopes and accessories for the beginning to serious amateur astronomer. Meade offers a complete line of binoculars that address the needs of everyone from the casual observer to the serious sporting or birding observer under the Meade® and Bresser® brand names. Meade also offers a complete line of riflescopes under the Simmons®, Weaver® and Redfield® brand names. The company distributes its products worldwide through a network of specialty retailers, mass merchandisers and domestic and foreign distributors. Additional information on Meade is available at www.meade.com.
“Safe-Harbor” Statement under the Private Securities Litigation Reform Act of 1995: This news release contains comments and forward-looking statements based on current plans, exceptions, events, and financial and industry trends that may affect the Company’s future operating results and financial position expectations, including the Company’s expectation that its mySky product will become a significant contributor to the Meade business in the long-term. Such statements involve risks and uncertainties which cannot be predicted or quantified and which may cause future activities and results of operations to differ materially from those discussed above. Such risks and uncertainties include, without limitation: the Company’s ability to execute on marketing and sales programs to enhance demand for mySky and other Meade products; the Company’s ability to produce sufficient inventory to meet customer demand; failure of Asian manufacturers to supply the Company with its products in sufficient quantities; as well as the other risks and uncertainties previously set forth in the Company’s filings with the Securities and Exchange Commission. The historical results achieved by the Company are not necessarily indicative of future prospects of the Company. For additional information, refer to the Company’s filings with the Securities and Exchange Commission.
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“Since its founding in 1970, Meade has built a reputation for creating innovative products that deliver high quality and value to sky explorers of all ages,” said Steve Muellner, CEO and president of Meade. “We have continued that tradition with mySKY™ which offers users a unique, full color and feature-rich viewing experience unlike anything ever seen before.”
With a full GPS auto alignment system, mySKY™ is ready to use right out of the box and requires no knowledge of astronomy. Featuring a full color, 480x234 pixel LCD display, and ergonomically designed to be easy to hold and operate, mySKY™ can identify and explore the more than 30,000 astronomical objects contained in its standard database. In addition, unlike anything else on the market, mySKY™ includes full multimedia presentations, video, audio, and text to enhance the user’s experience. In addition, and perhaps just as important, mySKY™ is also fully compatible with Meade AutoStar™ enabled telescopes, providing a user the ability to move a telescope from controls on the mySKY™ device.
“mySKY™ is the first of several new products that we plan on introducing in the future that are purposely designed to make our products more accessible to the average consumer,” said Muellner. “Early response to this new product from our retail and dealer partners has been very positive and with a full scale consumer marketing campaign underway later this spring, we expect the mySKY™ product line to become a significant contributor to the Meade business in the long-term.”
Meade’s new mySKY will be available to consumers beginning in May. To preview the mySKY experience and to find out more information, go to www.meade.com/video/mysky/. For more information on other Meade telescope products and to find a Meade dealer near you, go to www.meade.com.
ABOUT MEADE INSTRUMENTS
Meade Instruments is a leading designer and manufacturer of optical products including telescopes and accessories for the beginning to serious amateur astronomer. Meade offers a complete line of binoculars that address the needs of everyone from the casual observer to the serious sporting or birding observer under the Meade® and Bresser® brand names. Meade also offers a complete line of riflescopes under the Simmons®, Weaver® and Redfield® brand names. The company distributes its products worldwide through a network of specialty retailers, mass merchandisers and domestic and foreign distributors. Additional information on Meade is available at www.meade.com.
“Safe-Harbor” Statement under the Private Securities Litigation Reform Act of 1995: This news release contains comments and forward-looking statements based on current plans, exceptions, events, and financial and industry trends that may affect the Company’s future operating results and financial position expectations, including the Company’s expectation that its mySky product will become a significant contributor to the Meade business in the long-term. Such statements involve risks and uncertainties which cannot be predicted or quantified and which may cause future activities and results of operations to differ materially from those discussed above. Such risks and uncertainties include, without limitation: the Company’s ability to execute on marketing and sales programs to enhance demand for mySky and other Meade products; the Company’s ability to produce sufficient inventory to meet customer demand; failure of Asian manufacturers to supply the Company with its products in sufficient quantities; as well as the other risks and uncertainties previously set forth in the Company’s filings with the Securities and Exchange Commission. The historical results achieved by the Company are not necessarily indicative of future prospects of the Company. For additional information, refer to the Company’s filings with the Securities and Exchange Commission.
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Contact
Meade Instruments
Rich Jorgensen
949-451-1450
www.meade.com
Rich Jorgensen
949-451-1450
www.meade.com
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