Egypt Yellow Pages Inks Partnership with Trip Advisor

Cairo, Egypt, September 29, 2011 --(PR.com)-- Egypt Yellow Pages Ltd, the Local Search Company, recently entered into a partnership agreement with Trip Advisor, the world's largest travel website.

Trip Advisor, a global giant among online travel sites, offers a full range and wide variety of travel-planning options linked to user-friendly booking tools, as well as reviews and real advice from its users. Trip Advisor selected Egypt Yellow Pages Ltd to be its partner in Egypt due to it having the country’s best and most complete database of business listings.

Through the partnership, Egypt Yellow Pages Ltd and Trip Advisor will share its Egyptian business listing data and content, as well as the map locations that have been verified by the Egypt Yellow Pages Ltd geocoding team. All of EYP’s listings for hotels, restaurants, museums, and other venues of interest to tourists will now be included on Trip Advisor. As part of the agreement, Egypt Yellow Pages Ltd will offer premium advertising opportunities for businesses on Trip Advisor in the future.

Additionally, Egypt Yellow Pages Ltd electronic property, Dalili.com.eg will share user reviews with Trip Advisor and vice versa, ultimately creating better, richer user experiences for the Trip Advisor, Yellow.com.eg, and Dalili user bases.

“Being approached by Trip Advisor and recognized as the having Egypt’s most complete database of business listings marks a significant step in our mission to provide users of Yellow.com.eg and Dalili.com.eg with the richest online experience possible,” said Marc Lambert, Managing Director of Egypt Yellow Pages Ltd.

About Egypt Yellow Pages

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 370,000 print directories in 2011, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellow.com.eg/

Contact: Lars Mourey
Director of Sales
Egypt Yellow Pages Ltd
+2 012 219 6954
lars@yellow.com.eg

###